Transcript tikola presentation

Impact of GhanaVeg on our mission:
“Enlarge crop base and income for Ghanaian
farmers through growing of vegetables”
Public Private Partnership
East
West
Seeds
Other
suppliers
like mulch
etc.
Tikola
Ltd
Private entities/NGO’s/farmer groups
farmers
Tikola Ltd.
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Commercial run company
Mission: promote sustainable vegetable growing in Ghana
Ghanaian/Dutch shareholding
Shareholders combined > 50 yrs experience in Ghanaian market
Ample experience in crop growing
Ample experience in general management in the agri-business
Strong net work among Ghanaian decision makers
Supported by mayor hybrid seed producer East West Seed
Capturing efforts made by others like GhanaVeg, IFDC, Dutch embassy, etc
East West Seeds
• Extensive knowledge of African markets and growing conditions
• Varieties adapted to Ghanaian tropical environment
• Own research institute on African continent/Tanzania
• Free sample material
• Extension assistance
Market
• Total area vegetable growing: ? ..mainly small scale
• Huge potential for local market
• Import substitution of e.g. onions
• Initial but growing export potential
• Bottle necks: Good seeds, appropriate growing techniques and
market access
Strategy
“seeing is believing”
• Run Tikola with minimal overhead; keep seeds as cheap as possible
• Form Public Private Partnerships
• Establish demonstration/test fields
• Support with extensive services and free sample seeds
• Demonstrate and promote advantage of hybrid seeds
• Demonstrate and promote advantage of better growing techniques
• Use existing distribution networks (e.g. Dizengoff)
Marketing & promotion
• Test & demo fields: ‘seeing is believing’
• Mouth-to-mouth
• Stands on agric. exhibitions e.g. FAGRO, farmers days, Copal day
• News paper/magazine adverts
• Leaflets at Cocobod/MOFA/private firms/IFDC/dealers
• Radio spots
Test fields
• Several IFDC/Tikola/East West Seeds fields established
• Monitored by part-time EWS agronomist
• Feedback on crop results very impressive
• Installation of sub-dealers close to test fields (>25)
• High demand from dealers/farmers communities for up-scaling
Distribution channels
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Network of IFDC certified distributors
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Direct sales to commercial farmers
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Direct sales to private entities active in farmers communities
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Direct sales to organized cocoa farmers
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Realised/Planning
Floating of company/MOU seed company
Registration/approvals Min. of Agric
Selection of initial varieties
First import of sample seeds
Initiation of research & pilot fields in coop with IFDC
Recruitment full time sales officer
Setting up 20 agro-dealers
First commercial import shipment
Increase agro-dealers to 25
July 2010
Feb 2011
Mar 2011
Jun 2011
Jan 2012
Jan 2012
May 2012
Feb 2013
Aug 2013
Needed now to take-off, with help of GhanaVeg grant:
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Establish office in Accra
Recruitment agronomist
Increase agro-dealers to 50
Initiate another 5 testfields
Reach > 10.000 farmers
Jan 2015
Jan 2015
Jul 2015
March 2015
Dec 2016
Pictures
EWS extension officer at work
Pictures
Press attention
Pictures
Sweet corn near Akasumbo
Pictures
Instruction on usage of plastic mulch
Pictures
EWS extension officer in the classroom
Further information:
[email protected]