Transcript MoveUpdate Addressing Quality Fundamentals

Move Update & Compliance
Fundamentals
M & W Printers
and
United States Postal Service
FACTORS IMPACTING ADDRESS QUALITY
Mobility
 Annual move rate for Americans – 17%
 NCOALink™ 160 million records; 48 months of data
 Three types of moves:
 Businesses – 6%
 Families – 40%
 Individuals – 54%
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FACTORS IMPACTING ADDRESS QUALITY
Growth
 1.8 million new delivery points per year
 66% of mail to multi-family dwelling units
without apartment numbers get delivered
™
 Address conversions (not a move): 911/LACSLink
 Five million records
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THE IMPACT OF ADDRESS QUALITY
No Deficiencies*
76.5%
Moved (2.8%)
Apartment Number (4.9%)
Pieces w/
Deficiencies**
23.5%
Directional Suffix (7.0%)
Rural Route / Box Number (0.4%)
Street Name / Number (6.9%)
City/State/ZIP (3.1%)
Incorrect ZIP + 4 (2.6%)
* Pieces with "no deficiencies" include those with correct but non-standardized addresses.
More than 9% of pieces sampled had non-standardized address elements.
** Because a single piece may have multiple address deficiencies, the percentages of pieces
having each deficiency type do not sum to the overall percentage of pieces with deficiencies.
17% of errors require extra handling
or carrier / local knowledge to deliver
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UNDELIVERABLE-AS-ADDRESSED MAIL
 UAA mail cost USPS $1.9 billion in 2002
 Probably twice that much to the mailing industry
 Total UAA volume in 2000 was 5.7 billion pieces
 In 1998, 5.4 billion pieces & $1.5 billion
 UAA is getting worse, not better
 FCM volume for UAA continues decline (initially by 29%)
 Other classes increased
 Without Move Update
 Estimated UAA cost to USPS would be over $3 billion
 This will only result in higher postage
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AN ADDRESS QUALITY PROCESS
Update
Validate
Standardize
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CASS-CERTIFIED™ SOFTWARE
 Forms the foundation of your address quality solution
 All “Link” related products require the complete ZIP + 4® encoded
address that only using CASS-Certified software provides
 Essential for claiming automation rates & postage discounts
 Parses, standardizes, & matches addresses against USPS® Address
Management System II data using range-based validation
 It can only imply that an address is deliverable
 Includes the Early Warning System (EWS)
 Weekly updates of new address areas that help prevent misassignment
Standardize
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CASS-CERTIFIED™ SOFTWARE
Does:
 Parses the address into discrete elements
 House number, street name, directionals
 Standardizes each element using USPS approved abbreviations
 Updates and corrects address elements
 Based on matching data to the AMSII database
 Appends crucial data for improved deliverability & potential
automation discounts
 ZIP+4® Code
 Delivery Point Barcode
 Carrier Route Information
 Generates PS Form 3553, CASS™ Summary Report
 Includes important statistical data for further address cleansing processing
Standardize
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CASS-CERTIFIED™ SOFTWARE
DOES NOT:
 Compare individual name to address
 Except for some company names (firms)
 Add street numbers, apartments or suite numbers
 Process international data
 Presort a list or guarantee presort discounts
 Provide Move Update information
 Guarantee that the actual address exists & is deliverable
Standardize
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DPV™ PROCESS
 Confirms the existence of a deliverable address
 Provides flags & statistics that evaluate the data quality
 A ‘Y’ or ‘N’ flag is associated with the address
 Identifies a Commercial Mail Receiving Agency
 Such as The UPS Store
 Improves address assignments (tiebreak)
 For example, 123 Main may be North or South Main St
 By querying both, we can eliminate the one that DPV returns as ‘N’
Validate
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LACS UPDATE
 Provides municipality introduced address changes
 Database contains roughly 5 million addresses
 Data is provided by USPS through LACS product
 Conversions come into their database from postal carriers
& municipalities
 Old style & new style address acceptable for only 18 mos.
 After 18 months, carrier no longer required to deliver mail to
pre-converted address
 Updating addresses using LACS ensures deliverability
& prevents further UAA mail
Validate
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MOVE UPDATE PROCESSING
 The Move Update standard is a means of reducing the number of
mailpieces in a mailing that require forwarding or return by the periodic
matching of a mailer’s address records with change-of address orders
received and maintained by the USPS
 MOVE UPDATE IS A USPS REQUIREMENT
 The Postal Service offers four preapproved methods




National Change of Address (NCOA)
Address Change Service (ACS)
FASTforward
Ancillary Service Endorsements
Update
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MOVE UPDATE PROCESSING
 First-Class automation mail requires an approved Move Update
method
(such as NCOA every 95 days)
 NCOA only changes records with “change-of-address orders” on
file with the Post Office
 NCOA records drop-off database at 18 or 48 months
 NCOA can NOT change a record that’s not in the database
 NCOA does help get your mailpiece delivered on 1st attempt
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M&W SERVICES

M&W processes all data file using USPS
approved software

CASS Certification

Delivery Point Validation (DPV)

National Change of Address (NCOA)

M&W can provide reports will results
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M&W SERVICES

Printing of Personal Property and Real Estate
Tickets

Tangible Personal Property and Business
Licenses

Assessment Forms and Notices

Utility Bills

Dog Tags

Complete Direct Mail/Printing Services

Political Products
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Questions?
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