Transcript MELISSA DATA CORP

Introduction to Address Object
An affordable, effective address management solution
ANYTECH Corporation
June 28, 2007
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Presentation Points
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Mission/Vision of Melissa Data
Company Background
Current Challenges
Front-End/Back-End Address Management
Address Object in Action
Development Process
Key Partnerships
Data Quality Management Team
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Melissa Data’s Vision/Mission
Our Vision
To be your partner in data quality
Our Mission
Melissa Data is focused on being the best
resource for address verification and data
quality solutions. We utilize innovative tools
combined with extensive experience to provide
our customers with the right products and
services to clean, verify, enhance and maintain
high quality contact data.
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Who We Are
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Melissa Data was founded in 1985
Over 100 employees, consisting of programmers,
software developers, data specialists and technical
support staff.
Customers in a wide variety of industries, including:
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Direct Marketing/Mailing Operations
Government/Municipalities
Universities/Colleges
Insurance/Financial
Real Estate/Mortgage
Food/Retail
Automotive
Telecommunications
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Melissa Data Customers
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How Much Does Bad Data
Cost You?
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Inaccurate and low quality data cost U.S.
businesses over $600 billion annually.
Data quality problems lead to a host of
business pains:
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Lost profits
Impaired decision making/erroneous forecasts
Customer dissatisfaction
Increased fraud potential
Disjointed sales and marketing efforts
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Address Object:
The Data Quality Solution
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Address Object provides a complete
front-end and back-end address
management solution.
Integrates quickly and easily with almost
any established or custom-built database
program.
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Front-End Validation
Address Object validates any address against the
latest USPS® address data file at the point of data
entry.
Benefits:
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Accurate Address Validation
Verifying addresses and entering into database in standardized format
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Improved Customer Relations
Ensuring bills, mail and shipments reach their destinations keeps customers happy
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Savings
Shows immediate returns in reduced returned mail and undelivered shipments
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Front-end Validation at
Point of Entry
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Back-End Cleansing
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Address Object also cleans, completes and
verifies existing records in a database or list.
Frequent address cleansing helps prevent data
decay by keeping the address database correct
and up to date.
Benefits:
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Up-to-date addresses
Updates ZIP + 4® codes against USPS actual point of delivery databases
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Postal discounts
CASS Certified™ for barcoding discounts
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Easy deduplication
Format all records accurately and consistently to find duplicates easier
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Is Your Database on a Solid
Foundation?
Update
Update with EWS to flag
addresses not yet in the USPS
database.
Validate
Standardize
Validate with DPV™ and
LACSLink™ data to ensure the
address is truly deliverable.
Standardize with CASSCertified solution which
provides ZIP + 4® codes.
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Standardizing Addresses
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CASS™ stands for Coding Accuracy Support
System
CASS provides a common measure to test the
quality of address matching software
CASS software is tested annually in these specific
areas:
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ZIP + 4® coding (minimum passing score is 98%)
Delivery point coding (minimum passing score is 100%)
Carrier route coding (minimum passing score is 98%)
Five-digit coding (minimum passing score is 98%)
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CASS Certifying an Address
with Address Object
Data Submitted
Address Data
Returned
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Validating Addresses
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DPV™
Improves mail deliverability by definitively confirming
whether a particular address is deliverable via the
USPS®
LACSLink™
Corrects addresses changed by local communities
due to 9-1-1 renumbering and other changes
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Address changes average 300k to 400k per year
DPV and LACSLink are now included as part of the
CASS process
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Delivery Point Validation
with Address Object
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Test case with missing suite
33741 Golden Lantern St
33741 Golden Lantern St Apt A
Dana Point, CA, 92629-5377-992
Dana Point, CA 92629-5377-992
Status Code = V
Status Code = V
Suite Status = M
Suite Status = V
Primary address DPV verified
but Suite missing
Primary address and
Suite verified
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LACSLink Validation
with Address Object
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Automatically updates the address
LACS flags the change and LACSLink
updates
RR 3 Box 458
1845 Countryside Rd
Mytown, ST 35489-1254
Mytown, ST 35489-1254
Before LACS
Conversion
LACSLinkIndicator = Y
After LACS
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Early Warning
with Address Object
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Early Warning System (EWS) warns when addresses
are missing from the USPS database and will be
updated in the next release.
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Weekly updates
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FTP Download
10601 Rhodenda Ave
10601 Rhodenda Ave
Marlboro, MD, 20772-4713
Marlboro, MD, 20772-4713
Errorcode = W
StatusCode = V
Current update
Next update
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Address Object Add-ons
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Canadian Address Object
Verify, correct and standardize Canadian addresses to
SERP (Canada Post) requirements
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RBDI
Identify delivery type as residential or business prior to
shipping
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Address Object
Compatible Platforms
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Windows
98, ME, NT, 2000, or XP
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Linux
SUSE Enterprise 8-9, Red Hat 7.2 or 8, or compatible enterprise versions
(32/64 bit)
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Solaris
7, 8, 9, 10. SPARC platform (32/64 bit)
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AIX
5.2, 5.3. POWER, rs/6000, PPC (32/64 bit)
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HPUX
11.11-11.23, PA-RISC, Itanium (32/64 bit)
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Address Object
Source Code
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Windows Platform COM Object
Access, ASP, C#, C++, Cold Fusion, Delphi, Javascript,
FoxPro, Oracle Forms, PERL, Progress, MSSQL Stored
Procedures, Visual Basic, Visual Basic.Net, VB Script
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Windows Platform Standard DLL
C, C++, Java, PHP
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Linux Platform
C, C++, Java, PHP, PERL
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Solaris Platform
C, C++, Java, PHP, PERL
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Key Partnerships
The value Melissa Data brings to our customers
extends beyond our data quality experience.
Melissa Data has an extensive network of partners we
work with to ensure our products evolve to meet everchanging needs:
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Testimonials
“We wanted a web-based solution to check customer
information in real time without the burden and expense
associated with having to create and maintain our own
database. The product is not only incredibly accurate, but
our typical response time remains at one second or less.”
Scott Barstow, Chief Software Developer, Bandwidth.com
“I am really happy with what Melissa Data is doing with their
tools. The product is easy to work with and the
documentation is good. These are people you want to work
with. They want to fulfill your every need.”
Ray Grauberger, Systems Engineer, New Summit Media
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Do You Have an
Address Management Need?
Melissa Data is a cost-effective data quality
solutions provider that can help you succeed.
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Web service and API solutions available
Unlimited technical and customer support
Sample source code available
30-day money back guarantee
Download a free trial of Address Object today:
http://www.melissadata.com/ao
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For more information please contact:
Bud Walker
Phone:
Email:
DQT Product Manager
949-589-5200 x159
[email protected]
Rick Brusca
Phone:
Email:
Sales Specialist
949-589-5200 x139
[email protected]
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