Transcript Mail List Strategy Presentation

Acceptance and Induction:
The Mailing Industry’s Digital Revolution
IDEAlliance Print Distribution
April 22, 2007
Debbie Cooper
Streamlined Mailing
 Integration:
 Focus
USPS & Mailers
is on
•Paperwork Reduction
•Interactive Mailing
•Visibility
Agenda
Streamlined Mailing
– An Easier and More Cost Effective Way to
Conduct Business with the USPS
 PostalOne!
- A Database of Mailing Information
 Surface Visibility – Scanning and Reporting of
Pallets
 FAST - Appointing System for USPS Dropshipments
 E Drop Ship – Electronic Induction of Mail
Tomorrow’s Process
Visibility
Prepare, Print
& Package Mail
Electronic Mailing
Information
Interactive
Mailing
Proactive
Processing Scans
Bundle/Pieces
Verification and Payment
Intelligence
Customer/USPS
Electronic Access
Make Appointment
Scanning
Container
110PM112VSFP120PM 123334
Handling Unit
112F 343A34
Handling Units Scanned : 3
ZIP Code Range Not Valid
Pallet Assign
Placard Assign
Handling Unit destination
Reduce
Paperwork
Build
does not match the
Container destination
.
Break
Container Close
OK
Platform
Main Menu
Tray/Sack Scans
Surface Visibility
Tracks Shipment
USPS Scans
Shipment
Container Stage
Other
View
Scans
Mailer
Enters
Mail
Streamlined Acceptance:
The Basics
Use electronic data to facilitate the verification,
acceptance, postage payment, and induction of business
mail.
Advantages:

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Data updates through out the Supply Chain
Electronic updates available immediately to all
Common database
Automated postage payment
– Mail Acceptance Dates
– Acceptance and Verification Status
– Shipment Verification Status
Streamlined Acceptance:
The Basics
Electronic
collaboration with all customers
Mailing plan & payment data based on the plan
Unique
Identity of Containers & Pieces
Ability to identify components in processing cycle
Barcodes
& In-Process Quality Assurance
Components tracking throughout processing cycle
Infrastructure
to transmit & receive data throughout
mailing lifecycle:
From customer to acceptance & payment
To induction & processing
Back to acceptance / verification
Ultimately back to the customer – QA
Streamlined Acceptance
PostalOne! Electronic Collaboration
Eliminate Hardcopy Paperwork
Customers
Printers
Benefits
Improve Service with
Automated Processes
Offer Centralized
Payment Options
Mailing
Information
PostalOne!®
Integrate Business Functions
Provide Online Account Process Management
– Postage accounting system for bulk business mail
– Transmit electronic mailing information
– View financial activity
– Hardcopy check & centralized electronic payments
– Plan & schedule mail induction
– View mailing activity
– Provide & receive mailing quality feedback
Streamlined Acceptance
PostalOne! Electronic Mailing
Information Mail.dat
File-based electronic exchange
Sophisticated mailing schemas
Transportation planning
Drives automated plants
• Mail.dat
• Web Services
• Web Wizard
Web
Services
Form-based electronic exchange
Platform independence
Enables own corporate views
Web
Wizard Postage Submit
Postage statements online
Manual data entry & send to BMEU
Streamlined Acceptance
Mail.dat / Web Services
Customer
1. Mailer sends
electronic
information
4. Data returned
to mailer for
online viewing
2. Mailer
presents mail
to USPS
PostalOne!®
3. USPS
accepts, verifies &
deducts postage
PostalOne!® – Acceptance and
Verification
Mail.Dat transmitted to USPS Mail Acceptance Units
Advantages:

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E-certification: Eliminates printing &
shipping of USPS qualification reports
 (up to 2,000 pages per mailing)
Electronic documentation: Streamlined,
more efficient mail verification by DMU
clerks
E-postage: Eliminates DMU keying of
postage
Savings: Time, Money, Work Hours &
Space
Postage Payment

Book Weight Capture Process
 Electronic entry for DMU replaces PS Form 3629
 Book Weight Reporting and Tolerance messages
Advertising
Percentage Capture
Payment Process
Mail.dat usage
Streamlined Acceptance
Benefits
Easier Postal Documentation Preparation
Improved reporting to customers
Improved data access for internal purposes
&
billing
Simpler audits
Faster Mail Acceptance, Verification & Induction
Faster delivery times for customers
Easier dropshipping procedures
Greater postal discounts to share with customers
Increased Control &
Duration of Jobs
Merging of Jobs
Greater
Job Flexibility
Quality Control
Induction Today: Drop Shipment
Mail Process
Appointment Scheduling
PVDS 8125 at DMU
8125s
• Predominantly manual data entry
• Paper driven
• Lacks detail information
• Non-actionable data
• Difficult to manage
• Low use automated processes
• Paper driven
• Some mailer capability
• Difficult to validate
• Expensive to resolve
• USPS capability – internal
• Lack timely actionable information
PS
PS
Form
PS
Form
8125
Form
8125
8125
Drop Shipment at Entry Point
Wash D C 200
Wash D C 200
NOT !
FLTS lllIIIIllllIIII
FLTS lllIIIIllllIIII
ABC Mailer
ABC Mailer
Tracking & Process
Improvement
FAST (Facility Access and Shipment
Tracking) – The Basics
Electronically notify the USPS the where, when and
what of shipments.
Advantages:

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Allows USPS to schedule resources
Common schedule available
Electronic updating
Common baseline for performance measurement
FAST
Appointment
Capacity Limitations
Slot capacity
Piece processing level
capacity
FAST
Content Entry Screen
Separate Contents Based On:
• Class
• Newspaper / Perishable
• Shape
Available Access Based On
Information Quality and Facility
Capacity
FAST – Automating the Process
FAST – Web Service FAST Messaging via XML
Advantages:
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System to system management of data
Free up personnel used to schedule manual web appointments
Electronic updates
Automated cancellations and reschedules
More accurate appointments – better rating
Receipt of close out data via XML – easier reporting
Surface Visibility: The Basics
USPS scans all pallets (MTEL barcode),
containers (24 Dgt EDL), and individual
piece (4 State CB)
Advantages:

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Database of mail profile: Induction to delivery
Window into USPS processing & delivery: Create
timeline information that tracks mail
–
–
–
–
Shipment Arrival date
Unload/Induction date
Processing date
Mail Visibility data
eDropShip
Mail.dat in PostalOne!, Web Services FAST Appointing
& Unique Barcode on Pallets
Advantages:

Establishes data exchange (Mailers, Suppliers and USPS)

Automated induction scheduling and drop ship entry process
 Validates entry point discounts against Postage Statements: payment validation,
appointment validation
 Container based entry point clearance document e8125 - eliminates current
hardcopy 8125
 Reporting of Container Detail Induction events: scans, receipts and conflicts Automate pallet conflict/resolution processes

Provides eDropShip status information via web services

End to end vision on pallet level from scheduling through induction
Access to Information –
Processes Linked
Presort documentation
and Postage
Statements
Shipment Information
at Job Level
Mailer A
Shipping
Summary
Report
Mailer B
Mailer B
Shipping Summary
Report Search
Access to Information –
Notification and Status
Appointment level
report
Appointment specific
information –
scheduling and results
Job and Content
related information –
conflict warnings, load
content, induction
status
Surface Visibility Scan Device
Access to Information – Detailed
Visibility
Containers Received at
Entry Point and
Container Related
Issues
Streamlined Mailing Benefits
Increase
mailer flexibility & accuracy of documentation
Decrease
cycle time & reduce mail supply
chain costs
Provide
near real-time visibility for both
customers & mailers
Provide
alternate, convenient, integrated
electronic payment options
Introduce
accountability for all participants
across the mail supply chain
Promote
mail quality & efficiencies in
mailing operations
Streamlined Mailing Benefits
Faster,
better communication with financial teams
Support
for postal audits
Quick
snapshot analysis of impact of manufacturing
methods on postal sortation (i.e., by mail segment)
Sharing
of information via Web across teams
(e.g., production team, finance team, fulfillment team,
consumer marketing, etc)
All
leading towards real time decision making,
or, just-in-time choices for production &
manufacturing decisions
Additional Resources
Information
on PostalOne!®:
www.usps.com/postalone/howto.htm
Information
on transferring files:
www.usps.com/postalone/guides.htm
Information
on Web Services:
https://cat.uspspostalone.com/WizardXML/
Information
on Postage Statement Wizard:
www.usps.com/forms/postagewizard.htm
Information
on Mail.dat™:
www.usps.com/postalone/guides.htm
Information
on IDEAlliance: www.idealliance.org
A Brave New World Of Mailing
No more paperwork
FAST
Surface
Visibility
Integrated Mailing
Streamlined
Acceptance
Visibility
Electronic Mailing
Information
Questions ?