Transcript Culture and Tourism Action Plan 22 Oct 14

Dorset Culture and Tourism
Action Plan 2015- 2018
Prepared for Dorset Arts Trust and Dorset County Council
Victoria Pirie and Joanna Morland
[email protected]
[email protected]
Dorset Arts Trust 22 10 2014
The Plan: Visitor Journey
Activity is structured around the visitor experience and journey:
At home:
Awareness – Research – Decision / Booking –
Pre-visit planning
In Dorset:
Arrival – Activities – Leaving
Back Home:
Unpacking/ Recollection – What Next?
Dorset Arts Trust 22 10 2014
The Plan : Programme Strands
The Visitor Journey is overlaid with four programmes.
1.Visitor care and experience
2.Visitor information
3.Cultural product
4.Support for programme strands
Culture Welcome
Clear Information
CultureDorset
Infrastructure and Research
Do you agree with the visitor journey as the focus around which to
plan and deliver change?
Do you agree with the programmes for action?
Any concerns?
Dorset Arts Trust 22 10 2014
Culture and Tourism Network
Based on Dorset Arts Trust structure:
Principles
• Open to all in culture and tourism sectors
• Start small with the committed and grow
• Consultative workshops and buy in as the basis for action
• Network business combined with training or workshops
• Light touch, working with existing structures / networks
• Whole network decides strategic actions
• Project groups decide / deliver specific actions
• Network co-ordinator
Do you agree with these principles?
Any concerns?
Dorset Arts Trust 22 10 2014
Timetable
Phase One: January 2015 – June 2016
• Culture and Tourism workshops to start
Culture Welcome - Clear Information – CultureDorset
• Initial delivery
• Integrate C & T Network development
• Agree research programme with partners
Phase Two: July 2016 – June 2018
• Continue Phase One activity
• New campaigns, new cultural product, package development
Dorset Arts Trust 22 10 2014