IBM PureSystems

A new family of expert integrated systems

Torben Skov, IBM PureSystems, Nordic ([email protected]).

© 2012 IBM Corporation

To realize the promise of a Smarter Planet, enterprises must address the IT conundrum

Meet the insatiable demand for new service….

32.6 million

servers worldwide •

85% idle

computer capacity •

15%

of servers run 24/7 without being actively used on a daily basis

1.2 Zetabytes (1.2

trillion gigabytes)

exist in the “ digital universe ” •

50%

YTY growth •

25%

of data is unique;

75%

is a copy Between 2000 and 2010 • servers grew

6x

( ‘ 00 ’ 10) • storage grew

69x

( ‘ 00 ’ 10) • virtual machines grew

51% CAGR

( ‘ 04 ’ 10) Internet connected devices

growing 42% per year

Data centers have

doubled

their energy use in the past five years •

18%

increase in data center energy costs projected Since 2000 security vulnerabilities grew

eightfold

…while IT budgets are growing less than 1% per year.

2

IT Operating Costs

Worldwide Spending on Servers, Power, Cooling, and Management Administration

$175 B $217 B 12% 22% $247 B est.

11% 20% $100 B 8% 29% 63% $130 B 11% 46% 43% 16% 33% 51% 66% 69% 1996 2001 2006 2011 2013

New Server spending

Power and cooling costs Server management and admin costs

Integration yields simplicity and flexibility

Page 4 Open tools and easy app access through Application Store © 2012 IBM Corporation

What if we could do the same integration in an optimized IT System ?

5

Storage Networking Virtualization Compute Management Tools Applications Flexible and open choice in a fully integrated system

© 2012 IBM Corporation

Introducing a new category of computing – a Smarter Computing System that lowers cost and improves productivity.

PureSystems Center “IBM APP Store” Compute Nodes (ITE) (POWER & x86) Enterprise Chassis Systems Management Appliance (FSM) High Speed Networking Switches (BNT and Brocade) Integrated Storage © 2012 IBM Corporation Page 6

Break through Systems Management

New World Class User Experience

      Unmatched

integrated control

across servers, storage and networking

Virtualization

in it’s DNA Brand new world class user

experience Customizable

management profiles to match your administrative structure

Dynamic allocation

of virtual server, storage and network

resources

to ensure workload optimization Integrates with existing IBM platform and enterprise management

Chassis Map Remote Presence Quick Search Mobile Devices Setup Wizards

IBM PureSystems

Introducing the first family of systems with integrated expertise

IBM PureFlex System

Infrastructure System: Expert at sensing and anticipating resource needs to optimize your infrastructure

IBM PureApplication and IBM PureData System

Platform System: Expert at optimally deploying Cloud Services and running applications for rapid time-to-value as well as Big Data (Transactions, Analytics and Operational Analytics)

Integration by Design

• • • •

Factory integrated

software, optimized and tuned to the task hardware and

Integrated management

elements of the solution across all

Security

, designed in from firmware up thru the application to prevent denial of service attacks.

Built for cloud

, an integral part of IBM SmartCloud Foundations

Built-In Expertise

•

Patterns of Expertise

from IBM and Solution Providers – Over 180+ solution provider offerings optimized for IBM PureSystems – Workload patterns ranging from ERP, Business Intelligence, Social Business, BPM, Web transactional and more •

Built in analytics

to optimize query performance and storage efficiency.

8

Simplified Experience

•

IBM PureSystems Centre:

patterns.

an online catalog of applications and •

Simplifying the IT lifecycle

without downtime.

: Easy to procure, up and running in hours, integrated management, upgrade •

IBM PureExperience

adoption and usage to accelerate © 2012 IBM Corporation

9

Flexibility and Simplicity in acquisition

A continuum of value from fully configurable to integrated expertise

Flex System Building Blocks

Chassis 14 half-wide bays for nodes Compute Nodes Power 2S/4S* x86 2S/4S

IBM PureFlex System

Pre-configured, pre-integrated

infrastructure systems

with compute, storage, networking, physical and virtual management, and entry cloud management with

integrated expertise.

IBM PureApp & PureData

Pre-configured, pre-integrated

platform systems

with middleware designed for transactional web applications and enabled for cloud with

integrated expertise

and

Big Data

Storage Node V7000 Expansion inside or outside chassis Management Appliance Optional Networking 10/40GbE, FCoE, IB 8/16Gb FC Expansion PCIe Storage © 2012 IBM Corporation

IBM PureFlex System configurations

Express Standard Enterprise  Infrastructure for Small and midsize businesses. Most affordable entry point  Infrastructure for application servers with supporting storage and networking  Infrastructure for scalable cloud deployments. Redundancy for resilient operation 10

Designed for

• Cloud - SmartCloud Entry included on Standard and Enterprise  Choice of architectures: IBM POWER7 and/or Intel x86 processors in same system  Choice of OS: AIX, IBM i, Microsoft Windows®, and Linux from Red Hat, SUSE  Choice of hypervisors: PowerVM, KVM, VMware, or Microsoft HyperV  Simplicity: Integrated, single system management across physical & virtual resources © 2012 IBM Corporation

IBM PureSystems delivers the core capabilities clients need:

Designed-in adaptability to overcome traditional hurdles

From traditional To PureSystems Value delivered Up and running in months Over-purchase and provision Multiple tools per component Piecemeal order and support of hardware and software Create custom solutions to work with what you have Hard to maintain complex and fragile custom solutions Complete infrastructure stack up and-running in hours Built-in workload elasticity Faster time to value Automated workload scalability Single point of management Integrated service and software management Complete, pre-integrated software and hardware Easy integration through open standards computing Simplified acquisition and support Integrated into current environment Simple, well-managed flexibility and extensibility Easily adapts to meet current needs

© 2012 IBM Corporation Page 11

What does it mean for

the Client

?

“

Why buy?

”

Agility

•

Get up and running in hours, cutting new application deployment from months / years

Efficiency

•

100X faster deployment with application patterns expertise

•

Accelerate deployment of infrastructure

stack running in hours and not months

•

Save up to 50% of applicable IT

costs over traditional IT approaches

•

Speed of Entry Cloud deployment

in

‘

Four simple Clicks

’

Simplicity

•

Increased Productivity by freeing up time from procuring, supporting, testing & deploying assets

•

Avoid delays due to limited IT skills or complex integration with factory integration and built-in expertise

•

Maintain more quickly and easily with integrated system patches

Expert Integrated Systems •

Cut lifecycle maintenance time in

half with no downtime

Control

•

Lower risk, costs and Single

Point of Failures with automated provisioning and management

•

Maximize flexibility with choice of architectures, and open standards

•

Intelligently manage cloud

environments

Competitive offering and positioning

General Purpose Integrated Systems Appliances System x Blade Servers Power Systems System z PureFlex System PureApplication System PureData System Netezza WebSphere DataPower ProtecTier … UCS Servers VCE Vblock NetApp FlexPod UCS DMS Appliance UCS Greenplum ProLiant Integrity Systems Converged System Cloud System (Matrix Systems) Virtual System SPARC Servers SPARC SuperCluster Sun x86 Systems PowerEdge AppSystem Exadata Exalogic Exalytics Oracle Database Appliance (ODA) Big Data Appliance Active System 800 (Active Infrastructure) Vstart 100 © 2012 IBM Corporation Page 13

Only PureFlex truly consolidates the complexity of your data center

Compute Storage VCE Vblock Network OS Virtualization

14 © 2012 IBM Corporation

What makes PureSystems Different!

IBM PureSystems vs. Traditional Systems

15

Integrated by Design:

 Workload optimized configurations designed for performance and efficiency  Pre-integrated, configured & tested systems - up and running in hours  Integrated system management that easily works w/ existing tools

Built in Expertise:

 Rapidly provision resources & deploy applications (dev/test/production)  Easily scale with changing demands  Provide high availability

Simplified Experience:

 Single, integrated system management  Single fix/update for entire system  Single support line

Client Design, Procure & Integration

 Specialists, across silos, design, size and procure system components over weeks-to-months   Teams manually integrate, configure and test IT solutions Configure multiple management interfaces and integrate w/ existing tools

Client Expertise/Tuning:

   Manually provision resources and deploy applications Operations to monitor, adjust, add, configure capacity to match demand Experts design/implement/ensure high availability

Client Managed IT Lifecycle:

 Use multiple/diverse siloed management interfaces  Coordinate multi-vendor HW and SW maintenance & upgrade policies and schedules  Client managed support relationship w/ multiple vendors © 2012 IBM Corporation

PureFlex value propositions -- kundens værdi af PureSystems ?

                  

Forenkling af de administrative opgaver:

Pure Systems forenkler virksomhedens daglige administrative arbejde omkring installation og management af IT infrastrukturen i danske virksomheder.

Ét samlet management værktøj

En stor del af det daglige arbejde kan automatiseres så virksomhedens server, storage og netværks administratorer kan arbejde med det der giver værdi for virksomheden: udvikle nye løsninger.



Integrer Power (AIX/UNIX), System i, x86 (windows system) og Linux

Virksomheder der har flere af disse platforme kan konsolidere på tværs af systemerne og dermed optimere brugen af de tilstedeværende system resourcer.

Kom nemmere og hurtigere i gang med drift.

PureSystem er en integreret platform der kommer pre testet og færdig installeret i en chassi og standard rack.

Dermed skal kunden blot sætte strøm og netværks kabel til. Workload kan umiddelbart efter lægges på systemet.

Der spares ugers arbejde på installation, kabling, aftestning og integration af alle nødvendige system komponenter.

Efter Installaton

PureSystems har ét management værktøj til dine Servere, Storage, netværks og virtualiserede komponenter.

Spar tid (penge og ressourcer) via PureSystems unikke administrationsværkøtjer. Normalt skal kunderne have Server administratorer, Storage administratorer,Netværks-administratorer og ofte også virtualiserings-administratorer, der alle benytter hvert sit administrations værktøj.

Med IBM PureSystems er der kun ét administrations værktøj der kan styre alle system resourcer.

Større integration i virksomherdernes IT afdelinger – og derved store muligheder for at være mere effektive

Kom hurtigt i gang med Cloud.

Med et IBM PureSystem har du fra dag 1. en løsning der er klar til brug (Server, storage og netværk).

Dermed kræves kun IBM Cloud Entry der ligeledes kan leveres præ-installeret for at Cloud systemet er klar til produktion.

Produktionsklart Cloud system på et par dage

© 2012 IBM Corporation

Thank you!

Questions ?

[email protected]

askpureflex/rochester/ibm

17

Workload Optimization

Consolidate SAP Landscapes with IBM PureFlex Systems

Results:

Consolidate Reduce SAP system (online) cloning

from 14 hours to 30 minutes

Mixed Processor architecture Reduce SAP Post Copy automation

optimized on IBM PureFlex System:

from 5 days to 5 hours

 IBM Flex System™ p260 Compute Nodes  IBM Flex System™ x240 Compute Nodes  IBM Flex System Manager  8Gb Fibre Channel switch  10Gb Ethernet switch  IBM Storwize V7000 Unified storage  IBM Smart Cloud Entry (optional)  1 Rack; 1 PDU

Reduce dynamic SAP Instance provisioning

from 1 day to 5 minutes

“

The SAP application portfolio is open to capitalize on the reliability and scalability of a heterogeneous POWER & x86 infrastructure. IBM's PureFlex System will enable our clients to tune their server and storage infrastructures, matching the various SAP workloads onto an optimized system. It promises to be a new way of

Note: Please see speaker notes for additional details on the configuration used in the technical optimization project.

The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.

simplifying the deployment and management of enterprise applications.

” — Sethu M, Deputy CTO, Head of Product Architecture and Technology Strategy, SAP

18 © 2012 IBM Corporation

Workload Optimization

IBM PureFlex Systems optimizes SAP x86 environments with industry leading benchmark

Benefits:

71%

reduced energy costs

40%

improved staff efficiency Optimize “

The SAP application portfolio is open to capitalize on the reliability and scalability of a heterogeneous POWER & x86 infrastructure. IBM's PureFlex System will enable our clients to tune their server and storage infrastructures, matching the various SAP workloads onto an optimized system. It promises to be a new way of simplifying the deployment and management of enterprise applications.

” — Sethu M, Deputy CTO, Head of Product Architecture and Technology Strategy, SAP

80%

reduced facility costs Intel x86 architecture

optimized on IBM PureFlex System

19

The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.

© 2012 IBM Corporation

Workload optimization

Optimizing Linux applications for IBM PureFlex System

Optimize Intel x86 architecture J2EE application on Red Hat

 Achieved greater VM density (4.0 tiles vs 6.4 tiles)  Improved Productivity with rapid deployment (15 minute install vs. 2.5 minute clone per VM)

Results: 60%

greater VM density

      Red Hat

optimized on IBM PureFlex System:

6x

faster speed of deployment

IBM Flex System™ x240 Compute Nodes Red Hat Enterprise Linux 6.2

KVM IBM Storwize V7000 Unified storage

“

The IBM PureFlex System brings another level of choice and flexibility for IBM’s and Red Hat’s customers bringing together

IBM WebSphere

the POWER7 and x86 architectures into a platform architecture

IBM DB2

that enables broad scale deployment of IT solutions for small and medium enterprises all the way up to the largest enterprise and mission critical computing workloads.

” — Jim Totton, VP & GM, Platform Business Unit, Red Hat

20 © 2012 IBM Corporation

21

Optimizing Vision High Availability Solutions for IBM PureFlex Systems

Vision Solutions High Availability in a mixed architecture environment

 

Vision Solutions for:

 Real-time application and data protection means near zero data loss for increased productivity  Full server failover executed in minutes, not hours No distance limits for backup server Superior replication technology and performance

Results:

Optimize Accelerated deployment

with virtual appliances

Reduce costs

and administrative time Server failover

in minutes, not hours

Optimized on IBM PureFlex System:

 Integrated Virtual Appliances simplifies deployment and reduces costs, automating manual efforts  Powerful integration with IBM Flex System Manager provides critical system information and status related to system and application availability    

Running:

 IBM Flex System™ p260 Compute Nodes IBM Flex System™ x240 Compute Nodes IBM Storwize V7000 Unified storage IBM AIX, IBM i, Microsoft Windows and Linux Vision Double-Take and MIMIX

“

Vision Solutions is excited about IBM’s PureFlex Systems as it represents a breakthrough in computing platforms. Our customers will benefit from simplified deployment of a high availability solution to protect their most critical applications all from a unified system leveraging a single interface.

” – Bob Johnson, Vision Solutions, Executive VP Sales & Marketing, Vision Solutions

© 2012 IBM Corporation