SE & IBM Strategic Alliance EMEA Michael Hoddy Alliance Director IBM Strategic Alliance EMEA Sofia, Bulgaria 28 th May , 2010

Schneider Electric More than 170 years of history

2008

Energy Steel Industry

1836

Creation of

Schneider

at Le Creusot, France

Groupe Schneider

becomes focused on

Power & Control 1996 Modicon,

historic leader in Automation, becomes a Schneider brand

1991 Square D

joins Groupe

Schneider 1988 Telemecanique

joins Groupe

Schneider 1975 Merlin Gerin

joins Groupe

Schneider

energy solutions

2007

Acquisition of

APC corp.

2003-2008

Targeted acquisitions in

wiring devices and home automation

(Lexel, Clipsal, Merten, Ova, GET, etc.)

2005

Acquisition of

Power Measurement Inc.

2003

Acquisition of

T.A.C

2000

Acquisition of

MGE UPS Systems 19th century 20th century 21st century

2

Key Figures 2008…

IT Business $3.6b

revenue

32%

in new economies

12,000

people Presence in

100+

countries

Schneider Electric $24b

revenue

32%

in new economies

114,000

people Presence in

100+

countries

3

A unique positioning…

Energy production & transmission Global specialist in Energy Management Making energy: •Safe •Reliable •Efficient •Productive •Green Covering World Energy consumption Energy usage 4

We are part of the Schneider Electric portfolio

Energy & infrastructure Industry Data centers & networks IT Business (Critical power & cooling) Low & medium voltage power Industrial automation & control Building automation & security Buildings Residential Installation systems & control (wiring devices + home automation) Solutions & services Energy efficiency IT Business 14% Electrical distribution Automation & control 29% 57%

A critical element of the most comprehensive and integrated energy portfolio in the industry

5

Our Global Footprint…

EMEA-LAM 3,050 North America 2.400

Greater China 1,970

Design Centers Manufacturing/Distribution Major Sales/Marketing Locations

Asia Pac & Japan 5,700 Over

12,000

people worldwide

6

A history of leading innovation

From product leadership…

First

3-phase UPS

by Merlin Gerin Incorporated APC

PowerChute®

software revolutionizes power management Industry's first modular UPS &

Matrix-

UPS® is introduced &

MGE™ Galaxy™

line is launched

Symmetra ®

APC purchases scalable, redundant UPS introduced Silcon A/S, & enters 3 Phase UPS market

1964 1981 1989 1993 1997 1998 Science Center

created to advance thought leadership of data center design & operation

1999

APC introduces its first (NCPI) architecture,

PowerStruXure ™ 2002

APC revolutionizes

cooling market

Introduced, integrating power, cooling, racks, Management and service

2003 NetBotz

acquired by APC Schneider Electric acquires APC and forms the Critical Power & Cooling Services (CPCS) BU including the APC and MGE UPS Systems brands

2005 2007

… to Solution leadership

7

Solutions of the past are not sufficient for the future

“ The world’s energy system is at a crossroads. Current global trends in

patently unsustainable

… But that can – and must – be altered;

there’s still time to change the road we’re on

… what is needed is nothing short of an

energy revolution

“ Source: World Energy Outlook 8

Data center governance

Industry-wide movement is underway to shape policy and behavior

● The

Green Grid

global consortium is dedicated to standards, measurement, processes, and technologies to improve data center performance

is a founding member and on the board of directors of The Green Grid

● The

U.S. Environmental Protection Agency

is defining data center efficiency standards (Energy Star ratings) (EPA) ● The

European Commission’s Institute for Energy

is defining a “Code of Conduct” for data center efficiency ●

Enterprise companies

commitments are starting to make public carbon

Efficiency can’t be ignored anymore

9

Our 2010 Vision and Mission IT Business Unit

Vision

A world where we can all achieve more while using less of our common planet

Mission

To help you make most of your energy by providing innovative and efficient solutions and services to protect, power, cool, and manage your critical systems

So what’s changed since 2006 when Alliance started in EMEA ?

A Global Alliance for Advanced Data Center Solutions

   Schneider Electric and IBM Global Technology Services have formed a strategic global alliance that couples Schneider Electric’s EcoStruxure TM architecture to take advantage of intelligent energy management that is compatible across multiple platforms and includes APC’s expertise in physical infrastructure, including power, cooling, management, racks and services of critical applications, with IBM’s consulting and systems integration professionals to deliver value added infrastructure solutions to benefit our mutual customers together Through the alliance, customers can take advantage of the combined industry leading expertise of APC’s solutions for physical infrastructure and IBM’s services offerings to easily and effectively deploy critical IT projects. The global alliance is not exclusive on either organisation and is based on t he growing model in the IT industry ,which has seen a lot of ‘co-opetition’ between vendors, who are both competitors and partners

IBM relationship evolution $100M +/yr Green Sigma Project Big Green, Global Launch Coalition Member HDZ SMDC IBM Netfinity integrated with APC Powerchute Success in Retail APC enters data center market Pilot joint solution Alliance Kick-Off Meeting Alliance Project Office XIV OEM Partnership IBM transformation to service provider 1995 1997 1999 2001 2003 2005 2007 2009

Green Data Centers by the Numbers

Understanding the Motivations and Impacts

• The average data center is

10 years old

•

45% of data centers are more than 10 years old

•

65%

of data centers have power & cooling issues •

30%

expect major DC facilities upgrade in next 3-5 years •

70%

operate data center at 65-75 degrees Fahrenheit •

90%

report energy efficient servers are important in selection Source = April 2009 Computing Infrastructure Trends: IDC 14

Data center planning and operation is under increasing pressures

Increasing availability expectations Rapid changes in IT technology Uncertain long-term plans for capacity or density Energy and service cost control pressure Dynamic power variation High density blade server power/heat Server consolidation Regulatory requirements Time to value

In response, we need to change the way the world designs, installs, operates, manages, and maintains data centers

IBM and Schneider Electric are in a unique position to build the complete solution offering for the customer that adds proven value and delivers benefit to meet required objectives Customer Efficiency measure today Efficiency measure tomorrow

Capital Expenditure

"It's a very sobering feeling to be up in space and realize that one's safety factor was determined by the lowest bidder on a government contract."

Alan Shepard (Astronaut 1923-1998)

The Newest Challenge: EFFICIENCY Efficiency target:

Provide power and cooling in the

amount

needed,

when

needed, and

where

needed – but

no more

than what is required for redundancy and safety margins

But we can’t manage what we can’t measure

Inefficiencies Create Consumption

   Computing inefficiencies > More servers Server inefficiencies > More power and cooling Power and cooling inefficiencies > More power consumption Inefficiencies drive both power consumption and material consumption

How do we jointly add value to solving the efficiency problem ?

 Optimize Efficiencies  Minimize Risk  Reduce Costs  Accelerate Change

One way to get there… The IBM Scalable Modular Data Center Incorporates APC InfraStruXure ® and Management with IBM Global Services

•

The IBM Scalable Modular Data Center offering is a solution which helps customers rapidly deploy a pre-defined data center (server room) to support their business. create a data center in a minimal amount of time

SOLD WW with over 50% in EMEA – 40 in

working environment and provides ready power, cooling, and racks for the data center

2009 ,26 in 2008, 17 in

& 250M 2 Standardized Base Configuration Solutions

IBM’s Data Center Family TM

Comprehensive Set of Custom and Standard Capabilities

Scalable modular data center High density zone Portable modular data center Enterprise modular data center 22     Turnkey data center for 500-2,500 sq ft Rapid deployment in

20% 8-12 weeks

less cost than traditional data centers 15-30% improved energy efficiency      Standardized design in 5K up to 20K sq feet Designed for high availability Leadership energy efficiency –

66%

DCiE

25%

faster deployment than custom approach Open architecture involving leading vendors      Fully functional data center; multi-vendor support Portable - temporary and emote data centers Rapidly deploy in 12-14 weeks Designed for high availability Leadership energy efficiency: 77% DCiE  “Plug and play” infrastructure to support high density   servers in existing data centers Non-disruptive implementation 35% lower cost than retrofitting existing data center

Looking for a quick, easy, efficient, high density staggered build-out - Drop in a “POD”

InRow ™ cooling units •Building out in increments or “chunks” •“Step and Repeat” standardization • Easy physical segmentation into a zone or cage • Easy electrical and billing segmentation • Reduction of up front costs • Targeted or variable densities – “High Density Zone” •Use of standardized and integrated components •Single source supplier

Our EMEA customers who believe in the Alliance & SMDC include…

Our EMEA customers who believe in the Alliance & SMDC include…

благодаря за отделеното време и интерес днес.