Transcript Document
Life’s Good
Zach, Tina, Eric, Alex
LG
HISTORY
LG
group was founded as a chemical
company by In Hoi, Koo.
LG’s logo stands for the name Lucky
Goldstar.
LG’s slogan is Life’s Good.
LG Electronics set up in 1958
After 1990, LG Group set foot in many
fields including cell phone market
INDUSTRY ANALYSIS
Foreign
markets are growing extremely
fast
Motorola created DynaTAC which they
nicknamed the “brick”
Depends on Hi-tech
A vast billion dollar industry that seems
to be ever changing
LG IN CELL PHONE INDUSTRY
LG
continues to expand product line
and implement new technologies
Well-known and good reputation
The mobile communication industry
will continue to be productive and
make companies like LG tons of money.
GLOBAL ISSUES
More
than 82,000 employees in over 80
countries
Competition with other multi-national
corporation
Negative issue: Global competitors separate the
cell phone market
Positive issue: Agreement with InnoPath
Software Inc.
Makes every effort to globalize, such as India
RISKS
High-end
Market occupation
the competitive advantages of scale and
advantages of low-cost production
mature market is relatively stable
difficulty in continuing expansion and
keeping pace with market changes
Existing competitors in up-market
RISKS(CONTINUED)
1. Retain in the low-end product image, and
to establish High-end brand's image.
2. Only continuing to market high-quality
integration of advanced technology
3. Targeting high-end consumer goods
market scrambling to introduce products
Rise in profit, but its market share has
declined
FUTURE TRENDS
bright
future for LG
prototype watch phone
installing software
the technology of touch screen
Continue to search for top of the line
electronic equipment that attracts peoples
ever changing wants and trends
SWOT ANALYSIS
Strengths
LG has an advantage in CDMA
Unique design is the other strength of LG
LG is good at making their products famous.
Weakness
Function of LG cell phone
Touch screen of LG’s cell phone is not very good to
use
Not easy to use
SWOT ANALYSIS(CONTINUED)
Opportunities
The touch-screen technology is the biggest potential
for the future cell phone
A well-designed cell phone can attract more
consumers’ attentions
after-sales service for customers
Treats
Fierce competition with many companies
over-supply, profit down
financial crisis around the world
COMPETITORS
In our case, there are two traditional competitors, Samsung and
Nokia.
In addition, with the revolution of communication technology,
there are also some new “invaders” continued to enter into cell
phone market.
Zol.com.cn
SAMSUNG
Samsung
is one of the biggest local competitors,
which is a Korean based Corp.
They produce identical products, but now
Samsung becomes the No.2 cell phone producer
in the world.
Advantages: producing panel, webcam, and
memory
preferred by business people & fashion people
NOKIA
Top
market share, top 5 valuable global brand
A consistent operating performance
Acquisition of Symbian, Operating System,
which took 55% market share and is crucial for
cell phone
Many types: clamshell, bar phone, smart phone,
and slide phone
Waterproof compression and anti-break,
durable
NEW INVADERS
Apple Inc.—iPhone
Google—Gphone
Microsoft—Zune Phone
IPHONE
LG PRADA
GOOGLE HTC DREAM G1
MIROSOFT
RECOMMENDATIONS
Short-term
Join in the Symbian Foundation
Struggle for the license of using Google’s
Android operating system, which is more
open-ended.
Hold their share in lower market
Keep the market share of CDMA mobile
phones
Long-term
Improve
their 3G technology
keep working on the designs
Improving the quality of the cell phone
"Blue Ocean Strategy"
LG Electronics should adhere to this
ambitious strategy to create more unique
technology for mobile phones, and then
eventually to a big cake to come back to
LG.
CONCLUSION
Improving
1. Touch screen Technology
2. CDMA for current market
THANK YOU
Zach
Tina (Kang Wei )
Eric (Yang Ke)
Alex (Zhang Cunsi)