Transcript MISSION VISION - managementforu.com

VISION, MISSION,
GOALS,
OBJECTIVES,
PLANS
LONG TIME
HORIZON
GENERAL (MOST
INTEGRATIVE)
VISION
MISSION
GOALS
OBJECTIVES
PLAN
SPECIFIC
SHORT TIME
HORIZON
VISION
 A vision is a goal that is “
massively inspiring,
overarching and long
term”.
 It represents a
destination that is driven
by and evoke passion.
 A vision may or may not
succeed; it depends on
whether everything else
happens according to a
firm’s strategy.
WHY VISION FAILS?
 The Walk Doesn’t Match the Talk
 Irrelevance – Unrelated to environmental
threats or opportunities
 Not the Holy Grail – Only one elusive solution
 Too Much Focus Leads to Missed
Opportunities
 An Ideal Future Irreconciled with the Present
VISION
“ To be the happiest
place on earth”.
VISION
“Become the
Company most
known for changing
the worldwide poorquality image of
Japanese products”
VISION
"To bring inspiration
and innovation to
every athlete
in the world"
If you have a
body, you are an
athlete.
VISION FAILS ?
In 1992, Kun-Hee Lee, chairman of South
Korea’s Samsung Group, created a bold
strategy to become one of the 10th largest car
manufacturers by 2010. Seduced by the clarify
of vision, Samsung bypassed staged entry
through a joint venture or initial supply
contract. Instead, Samsung borrowed heavily
to build a state-of-the-art research and design
facility and erect a greenfield factory,
complete with cutting edge robotics. Samsung
Auto suffered operating losses and crushing
interest charges from the beginning. And
within a few years the business was divested
for a fraction of the initial investment.
VISION
 MISSION
 “Purpose or reason
 It is essential purpose
for the organization’s
of organization.
existence”
 It answers “why the
organization is in
 “Essential purpose of
existence”.
the organization,
concerning
 It is the basis of
particularly why it is
awareness
of
a
sense
in existence, the
of purpose.
nature of the
business it is in, and  It fits its capabilities
the customers it
and the opportunities
seeks to serve and
which the environment
satisfy” (Thompson)
offers
(Hynger & Wheelen)
 MISSION
 “Purpose or reason
 It is essential purpose
for the organization’s
of organization.
existence”
 It answers “why the
organization is in
 “Essential purpose of
existence”.
the organization,
concerning
 It is the basis of
particularly why it is
awareness
of
a
sense
in existence, the
of purpose.
nature of the
business it is in, and  It fits its capabilities
the customers it
and the opportunities
seeks to serve and
which the environment
satisfy” (Thompson)
offers
(Hynger & Wheelen)
MISSION STATEMENTS :
"We create happiness by providing
the finest in entertainment for
people of all ages, everywhere."
"To experience the joy of
advancing and applying
technology for the benefit
of the public."
"To lead in corporate
citizenship through proactive
programs that reflect caring
for the world family of Nike,
our teammates, our
consumers, and those who
provide services to Nike"
GOALS
 Goals are statements we make about the
future for your business.
 They represent our aspirations for it. We
might say, “We seek to be the most
widespread widget maker in the country.”
This statement demonstrates that we have
lofty plans for our business, but it does not
say specifically how we can meet our goal.
OBJECTIVES
 Objectives are the exact steps our company must take
to reach its goals.
 They are written without emotion, and they are
typically measurable and quantifiable.
 They also are realistic and attainable and have an
associated timeline.
 For example, an objective for the goal statement of
being the most widespread widget maker in the
country might be, “We will increase our sales by 3
percent in each quarter of this year in each region in
which we currently operate.” Another objective might
be, “We will open new branches and plants in two
states per quarter this year.”
 OBJECTIVES MUST BE
S
SPECIFIC
M
MEASURABLE
A
APPROPRIATE
R
T
REALISTIC
TIMELY
bjectives