Transcript Analyzing a Company`s Competitive Position

SWOT analysis
Nokia
:Vision:
Voice Goes Mobile….If it can go mobile – it will
:Mission:
Connecting People
Nokia’s Strategy in India
• Expand mobile voice
• Drive consumer multimedia
• Bring extended mobility to enterprises
• Clearly defined objectives and goals
• Right timing of decisions
• Determination and risk taking
• Foreseeing and using rising market opportunities
• Creating the future
Samsung
:Vision:
Leading the Digital Convergence Revolution
GROWING TO BE THE BEST
:Mission:
Digital-ε Company.
Samsung Strategy in India
• Aggressively hawking flip-tops and clamshells with
polyphonic ring tones and colour screens.
• Nationwide distributor and retail presence in the domestic
consumer durables market.
• Samsung has been associated with the Lakme India
Fashion Week (LIFW) for its Mobile Phones. The Company
used the LIFW-2005 as a platform to launch its D-500,
World’s Best Mobile Phone in the Indian market.
• Set up a handset manufacturing facility in India
• Nokia
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• Samsung
What is SWOT Analysis
• It is a non-financial planning tool.
• It links the analysis in terms of advantages and
disadvantages; and the internal and external business
environment (in a matrix format).
• The Strengths and Weaknesses are defined by measures
such as market share, loyal customers, level of customer
satisfaction and product quality.
• Opportunities are new potential areas for business in the
future, such as new markets, or new conditions in existing
markets.
• Threats describe how the competition, new technology, or
other factors in the business environment may affect the
business's development.
Three stages of a SWOT analysis
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3.
Identify.
Draw conclusions.
Translate into strategic action.
What it pays to be a business
SWOT?
• Putting your firm under the SWOT magnifying glass may
work wonders If you think your business could be
doing better, why not try a SWOT analysis?
• SWOT stands for Strengths, Weakness, Opportunities
and Threats
• By putting your firm under the
magnifying glass in such
a fashion you may find the
way to grow your company
or increase your earnings.
SWOT ANALYSIS
Advantages of SWOT Analysis
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Consolidate strengths
Minimises Weaknesses
Helps to Grab Opportunities
Minimises Threats
Facilitates Planning
Facilitates Alternative Choices
Helps to Innovate
Ensure Survival & Success
SWOT Analysis On Samsung and
Nokia
Strengths of Samsung
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New product concept to rollout in five months
Catching the pulse of the consumer, offering good
designs & understanding Emotions
Heavy investment in technology, product design, and
human resources
Focus on innovative products for the high-end market.
Strengths of Nokia
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Strength of the corporate brand.
Complexity improves its Competitive position
Design, the branding and the technology
Backwards compatibility - protection from a Japanese
onslaught
Lending personality to its products (fashion statement)
Effective advertisement and market communication
Not only a tool for business but being an item of everyday
convenience
Weaknesses of Samsung
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Not pro actively coming out with newer models
Lack in product differentiation.
Different models at different price points
Focus on mass market instead of niche markets
Not very user friendly designs.
Weakness of Nokia
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Lapse has opened up space for smaller competitors
Potential threat from Microsoft’s entry into mobile
telephony
Ericsson- king of wireless infrastructure
Design to market takes more time
Opportunities of Samsung
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Distinguish its service from competitors.
Offer product variations
Demand for cell phones driven by the service
providers or carriers
Tie up with service providers
Lowering the price of a phone by just $20 in many
countries could increase its affordability by 43%.(As
per a study report)
Opportunities of Nokia
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Highest growth in markets such as China and Latin America
Feature-loaded phones to act as an offset
Providing value at a reasonable lifetime cost
Life style marketing and segmentation
Building a worldwide supplier network
Preempting competitors in critical markets
Managing competitive interaction
Threats of Samsung
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Motorola’s dominance in the U.S, Nokia’s popularity in the
European market, controlling more than half of the world
market
Aggressive competitors, including Sony, Ericsson, and
Siemens eating into its share.
Not keeping track of the new trends in the market
Not an accessory and fashion statement
Threats of Nokia
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Biggest threat - “complacency”
“Inflection point” - a disruptive technological change
New competitors with different skills and potent brands
challenge
3G will increasing competition between suppliers
Cheaper midrange models from Motorola and others
One example of S.W.O.T.
NIKE SWOT ANALYSIS
Strengths:
Nike is a very competitive organisation. Phil knight (founder
and ceo) is often quoted as saying that “Business is war
without bullets”
Weakness:
The organisation does have a diversified range of sports
products.
Opportunities:
product development offers Nike many opportunities.
Threats:
Nike is exposed to the international nature of trade.