Transcript Presentation

Drink to Your Health!
gấc superfruit blend
with
lipocarotenes tm
g3 is a nutrient-rich juice from
the prized gấc “superfruit” of
Southern Asia whose nutritional
benefits have been scientifically
demonstrated to promote
general wellbeing by boosting
antioxidant intake and supporting
normal cell growth and
maintenance.
g3 Evolution
•
Pharmanex® has leveraged research
and data from 2 million BioPhotonic
Scans to design and develop g3™.
•
By using the Pharmanex BioPhotonic
Scanner Technology, we were able to
determine those fruits which are
classified as superfruits.
Gấc: Fruit from Heaven
• Natives of Southern Asia have long
prized the Gấc fruit for its ability to
promote longevity and vitality.
• Savouring this “fruit from heaven,”
indigenous people have long
believed this ceremonial fruit
provides health and wellness.
Traditional Uses
• Used in Southern Asia for internal and
external health. The antioxidants in gấc:
– promote tissue growth
– promote and maintain good vision
– promote growth in children
– assist pregnant and nursing mothers
• Xoi Gấc
– Rice steamed with gấc pulp, served at
weddings and new year celebrations.
Betacarotene content of gấc
10X more than carrots (μg/g wet wt.)
800
718
700
600
500
400
300
200
100
48
76
79
0
Spinach
Carrot
Sw.Potato
Gac aril
Source: Vuong, LT. Under-utilized beta-carotene rich crops in Vietnam
Lycopene content of gấc
70X more than tomatoes (μg/g wet wt.)
2500
2227
2000
1500
1000
500
31
54
41
0
Tomato
Watermelon
Guava
Gac aril
Source: Ishida et al., J Agric Food Chem 52:274, 2004
Science of Lipocarotenes™
• Modern research shows gấc naturally
encases unusually concentrated
amounts of a unique, highly
bioavailable form of carotenoids lipocarotenes™.
• The long-chain fatty acids in
lipocarotenes™ attract and bind
important antioxidants and nutrients
to facilitate their absorption.
Exponential Benefits of g3
g3 = gấc + 3 superfruits
• The g3 formula was developed with 3
additional superfruits - Chinese
lycium, Siberian pineapple, and
Cili fruit.
• With this combination, the benefits
grow exponentially.
Chinese Lycium
• 2000 years of traditional use by
Chinese/ Tibetan people for growth
and maintenance of
– healthy vision
– kidney function
– liver function
• High amounts of polysaccharides,
vitamin C & A, including carotenoids.
Zeaxanthin in Chinese Lycium
40X more than corn (μg/g wet wt.)
2500
2500
2000
1500
1000
500
30
45
71
Orange
Kiwi
0
Mandarin
Cili
Siberian Pineapple – Wonder Plant
• Over 2000 years of traditional use,
such as:
– healthy liver function
– eye health
– immunity support
– high in carotenoids, flavonoids and
Vitamin C
• 110 studies on Siberian Pineapple
• Contains 190 active substances
Cili – King of C
• A form of rosehip
• Traditional use in high mountain
ranges of China (Guizhou region)
– Unique polyphenols - Roxburghic
Acids
– Supplies potent antioxidants
– “King of C”
Vitamin C content of cili
60X more than oranges (mg/100g wet wt.)
2500
2500
2000
1500
1000
500
30
45
71
Orange
Kiwi
0
Mandarin
Cili
Primary Benefits of g3
• Provides highly-bioavailable antioxidants to reduce
free radical attacks
• Contains unique lipocarotenes™ which attract and
bind important antioxidants and facilitate their
absorption into the body
• Helps support cellular growth and maintenance
• Potent formula synergistically provides exponential
benefits through the maintenance of strong vascular
and cellular systems
• Supports healthy immune function
• SCS Certified™ - improves Skin Carotenoid Score
with the Pharmanex® BioPhotonic Scanner
Who Should Take This Product?
Got Gấc?
Adults and children who:
• need to increase their daily servings of
fruits & vegetables.
• are frequently exposed to free radical
cellular damage from air pollution, cigarette
smoke, stress, or poor eating habits.
• are interested in boosting their antioxidant
intake.
• are interested in raising their Scanner
score.
Recommended Serving Size
• Drink 30 mL twice a day with morning
and evening meal or 60 mL once a
day with a meal
• Shake well to ensure proper mixture
of lipocarotenes™
• For optimal results take with LifePak®
Packaging & Pricing
•
•
•
•
750 mL per glass bottle
Sold as 2 bottles a pack
12.5 servings per bottle (serving size: 60 mL)
25 servings per pack
Less than $4.00* a day!
* Daily cost calculated based on wholesale
price at recommended serving size
Shelf Life & Storage
• Refrigerate after opening
• Best consumed within 14 days after
opening
• Shelf life is 12 months unopened
• Store unopened bottle in a cool
dark place
Market Opportunity
• Analysts predict that Australia's fruit juice
industry will explode over the next few
years
• The Australia's juice industry turnover was
expected to be $1 billion in 2005
• In the US, sales of functional foods have
increased by around 7% a year between
1999 and 2004.
Source: www.nutraingredients.com
Competitive Advantage
•
•
•
•
•
•
•
First to market with gấc superfruit juice
100% juice blend of superfruits that have been time-tested
through traditional use & proven efficacious by modern
science
Provides cellular benefits while supporting healthy immune
function in a highly bioavailable form
Unique red-orange colour signifies lipocarotene™ content not
found in competitor products
Highly bioavailable lipocarotenes™ facilitate absorption of
antioxidants & nutrients
Patent pending for g3 as a unique means of delivering
nutritional antioxidants
Great taste means all ages will enjoy and benefit each day
from additional antioxidants in their diet
Competitive Advantage
•
•
•
•
Tastes better than competitors - proven by blind taste test
Strong scientific support
– 3 years of sourcing, design and development
– 2 million BioPhotonic Scans data
– Unmatched number of scientific studies compared to
competitors
– Its efficacy is proven by studies
The Pharmanex 6S Quality Process guarantee the
consistency of quality & efficacy
g3 is a safe, well-tolerated supplement for all age
– The French food safety authority warns consumers off
Tahitian Noni juice due to its safety issue*
* Source: www.nutraingredients.com, Oct 2005
Competitive Advantage
• Proven by the Pharmanex BioPhotonic Scanner that
g3 will significantly increase an individual’s Skin
Carotenoid Antioxidant Score
• g3 is working in your body – its outstanding
efficiency over competitors is proven by studies with
the Pharmanex BioPhotonic Scanner
• Boosting your antioxidant intake with g3, watch your
Skin Carotenoid Antioxidant Score increase
• It is truly the measurable difference!
Competitive Advantage #1
303 Studies on g3
350
300
Medline Citations (1966-2005)
303
250
200
150
100
110
74
50
39
30
0
g3
Mangosteen
Noni
Goji
Acai
Competitive Advantage #2
Taste Test
• 202 subjects, blind mall intercept
study
• g3 is significantly preferred over
Xango and Tahitian Noni
Competitive Advantage #3
Carotenoid Content of Juices
g3
Noni
Xango
Lycopene (mg)
5.7
N/D *
N/D
Beta carotene (mg)
1.2
N/D
N/D
* N/D = Not Detected
Competitive Advantage #4
Proven by the Pharmanex
BioPhotonic Scanner
Competitive Advantage #4
Individual Subjects’ Responses
to g3 Consumption
Scanner Scores (RIUs)
50000
40000
1
2
3
4
5
6
7
8
9
10
11
30000
20000
10000
0
Week 0
Week 8
Scanner Score Increases with g3
Noni
Xango
g3
45000
*p<0.05 compared to wk 0
Scanner Score (RIUs)
37500
#,
#p<0.05 compared to other juices
#,
#,
*
*
30000
*
22500
15000
7500
0
Week 0
Week 2
Week 4
Week 6
Week 8
*
Scanner Score Increases with g3
16000
Scanner Units (RIUs)
Noni
Xango
g3
#,
#,
12000
8000
#,
*
*
*
*
4000
0
Week 0
*p<0.05 compared to wk 0
Week 2
Week 4
Week 6
#p<0.05 compared to other juices
Week 8
40% Increase in Scanner Scores with g3
100
Noni
Xango
g3
80
#,
60
%
#,
*
*
40
#,
*
*
20
0
Week 0
Week 2
Week 4
*p<0.05 compared to wk 0 #p<0.05 compared to other juices
Week 6
Week 8
Do the Right Thing
• g3 is classified as a juice, thus
therapeutic claims are not allowed
• Use information in this presentation,
handouts and Pharmanex website as
a guideline for g3 product claims
• Do not make exaggerated health
claims
Drink to Your Health!
gấc superfruit blend
with
lipocarotenes tm
Where will g3 take you?