Transcript How to use databases and google searches powerpoint

RESEARCH
101
Savvy Use of the Internet
Playing It Safe (and Smart!)
With Databases
AFE: Advertising
RESEARCH THROUGH THE AGES
Then
&
Now
Savvy Use of the Internet
#1 WIKIPEDIA
Please be advised that nothing found here has
necessarily been reviewed by people with the expertise
required toat is not to say that you will not find
valuable and accurate information in Wikipedia; much
of the time you will. However, Wikipedia cannot
guarantee the validity of the information found here.
The content of any given article may recently have
been changed, vandalized or altered by someone
whose opinion does not correspond with the state of
knowledge in the relevant fields.
Would you ask this guy for help with your research?
 ANYONE can edit the content of Wikipedia
 Updates do not always occur in a timely manner
Erica Feldman vs.
Madam C. J. Walker
August 2006September 2009
#2 GOOGLE



Search engine
Endless
information
Must evaluate
sources very
carefully
REFINED Google searches

Do not ask Google a question
Ex.
What are some examples
of Nike advertising
campaigns?
REFINED Google searches

Vary SEARCH TERMS
Advertising
Marketing
Campaign
Strategy
REFINED Google searches
Use - to exclude a term
from search

For example:
advertising Nike –wikipedia -blog -.com
REFINED Google searches
Any other tips for
executing an
effective search?
Evaluating GOOGLE


Check the “last
updated” date
(usually at the bottom)
Check for an author or
an institution – see the
“contact us” or “about
us” page



Spelling or grammar
errors are a dead
giveaway
Broken links mean this
site is a BUST!
Be wary of excessive
ads
DATABASES - Safe & Smart
24/7 Access
Password
Packet
Public
Library has
databases
too!

According to Webster, a database
is a “collection of data or
information organized for rapid
search and retrieval, especially by
a computer.”
Databases Offer:









Newspapers
Magazines
Journals
eBooks
Encyclopedias
Video clips
Audio clips
Images
…
 AUTHOR
With an:
 EDITOR
 PUBLISHER
Databases to Consider:



1. Student Resources in Context
2. Proquest
3. Britannica Online Encyclopedia
A few tips:
- Choose “full text” if offered
- “Control F” to find terms in lengthy documents
- NEVER copy and paste the URL or the text