Transcript PPT presentation

STD/PASS/TAGS – Trade and Globalisation Statistics
Downloaded products and online services:
Can we measure cross-border trade?
Bill Cave
OECD Statistics Directorate
STD/PASS/TAGS – Trade and Globalisation Statistics
Introduction
• General impression that the market for downloaded products and
online services is growing rapidly.
• What are downloaded products and online services?
• CPC version 2 (not yet published) defines “Online content” in 843
close to Internet telecommunications 842 and news agency services
844
• In addition to this group, online gambling might deserve attention
included in CPC with ordinary gambling services.
• Is there evidence on market size?
• Is cross-border trade important and if so can we measure it?
• Can we measure sales and/or purchases?
• Should we be doing something?
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STD/PASS/TAGS – Trade and Globalisation Statistics
CPC 843 - Online content
• 8431 Online text-based information
– Online books, periodicals, directories
• 8432 Online audio content
– Music downloads and streamed audio
• 8433 Online video content
– Film and video downloads and streamed video content
• 8434 Software downloads
– System and application software
• 8439 Other online content
– Online games, online software, adult content, websearch portal
content, streamed news, greeting cards etc…
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STD/PASS/TAGS – Trade and Globalisation Statistics
Evidence on market size?
• There are few hard facts
• Some marketing research consultancy reports
• These indicate more than $1 bn dollar sales for each of
– Online games
– Game downloads
– Music downloads
– Mobile ringtones
– Video on demand
– Software downloads
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STD/PASS/TAGS – Trade and Globalisation Statistics
Cross-border trade
• No information?
• Possible sources…
• Some countries have identified credit card data as a
possible source of purchase information
• Suppliers should have information about where their
customers reside
• ….
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STD/PASS/TAGS – Trade and Globalisation Statistics
Conclusions and Questions
• Market sizes for several of these online and downloaded
products are substantial and increasing although little
hard data and market research reports may exaggerate
trends
• Little known about the international trade aspect
• Do countries have any recent relevant experience?
• Eurostat BOP v SNA Rest of World report identifies
possible follow up work on e-commerce?
• Should we as a group be doing something and if so
what?
• Your comments are welcome…
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