Transcript ACI-jetSet Social Media 2013

ACI Award Submission
Social Media Campaigns
Title: jetSet Parking social media
Edmonton International Airport (EIA)
jetSet’s Social Media
- Twitter Page: twitter.com/jetSet_Parking
-Page created
Feb 22, 2012
-Over 650
followers by
March 1, 2013
jetSet’s Social Media
- facebook page: facebook.com/#!/jetSetParking
-Page created
July 28, 2011
-Over 1,500
friends by
March 1, 2013
jetSet’s JackPot – 99% off Promotion
- In September, 2012 we introduced jetSet’s first ever 24 hour Jackpot
where customers could book their parking for 99% off within a specified 24
hour period.
- Facebook teaser ads and twitter communications were used the week
leading up to the promotion.
- A newspaper banner print ad was also printed the day of the promotion.
- Redemption was tracked using 2 promotion codes: FREEFALL for those
who heard about it through social media, and FREEFALLN for those who
saw it in the newspaper.
jetSet’s Jackpot
- facebook Ads & Results
jetSet saw 748 bookings
within a 14 hour period:
-553 bookings came from
social media avenues
-195 bookings came from
the newspaper print ad
jetSet Jackpot sold out
before the 24 hour period
expired.
jetSet Jackpot
- facebook & Twitter Response
jetSet - a lot to love
- In October, 2012 we asked our
jetSetters why jetSet is ‘a lot to love’.
-We received an overwhelmingly
positive response
- A winner was chosen at random to
receive complimentary tickets to an
Edmonton Eskimos CFL game
(Canadian Football League).
Halloween Social Media Contest
jetSet asked facebook friends and Twitter followers to explain their most
recent parking stunts, scares, or sentiments. jetSet increased friends and
followers by 8% while continuing to foster a positive attitude about jetSet’s
extended offerings.
Halloween Social Media Contest
- jetSet gave away branded candies and a
complementary parking pass to anyone
who parked at jetSet ‘after dark’ between
October 26 – Oct 31, 2012.
- jetSet awarded 3 weeks of
complementary parking to the person
whose comment got the most positive
attention
- Promoted through facebook, Twitter, and
a newspaper banner print ad.
Valentine’s Day Promotion
Social Media Valentine’s Day Prize