Transcript ACI Awards- DFW Airport - Technology Innovations

2013 Excellence in Airport Marketing and
Communications Awards
Tecnology Innovations Category: DFW Airport
Mobile App Promotion
DFW International Airport
March 2013
Technology Innovations: DFW Airport Mobile App
 Overview
 Results
Overview
Technology Innovations: DFW Airport Mobile App
DFW surveys its passengers to gauge mobile technology usage. As of May 2012,
81% of DFW passengers carried a Smartphone.
• May 2012 DFW study. Sample size of 889 (+/- 3%).
4
Technology Innovations: DFW Airport Mobile App
Of those using Smartphones, over one-third used mobile apps to get information
for their trip.
Did you or will you use any mobile apps to get
information for your current trip?
Top App Categories
1. Airline
• American Airlines
2. Weather
• Weather Channel
3. Flight/trip tracking
• Flight Tracker
4. Facebook
• May 2012 DFW study. Sample size of 667 (+/- 4%).
5
Technology Innovations: DFW Airport Mobile App
There are more than 16,400 travel-related mobile applications in the Apple iTunes
store. Many top-ranked applications showing DFW Airport information, including
flight information, concessions locations and reviews and terminal maps.
TripIt
Ranking - #2
2.7M downloads
American Airlines
Ranking - #10
1.5M downloads
TripCase
Ranking - #45
616K downloads
6
Technology Innovations: DFW Airport Mobile App
There are more than 16,400 travel-related mobile applications in the Apple iTunes
store. Many top-ranked applications showing DFW Airport information, including
flight information, concessions locations and reviews and terminal maps.
GateGuru
Ranking - #65
370K downloads
ClearChannel FLYSmart
Ranking - #187
77K downloads
iFly
Ranking - #220
20K downloads
7
Technology Innovations: DFW Airport Mobile App
Despite all that these applications have to offer, DFW travelers have additional
On January 8, DFW launched its own mobile application, available on the
devices that our Customers use most.
8
Technology Innovations: DFW Airport Mobile App
The development of DFW’s mobile app followed a thorough design and test process.
Item
Completed
Analysis of DFW Passenger Smartphone and App Usage
X
Market Research on Travel Mobile Apps
X
Design and Development of Mobile App Based on Best Practices
X
Testing of Mobile App by DFW Staff
X
Beta Test of 100 Local and Connecting Passengers
X
Incorporation of Beta Test Results into App
X
Launch of App on iPhone, Android and BlackBerry
X
9
Technology Innovations: DFW Airport Mobile App
In August 2012, DFW invited 100 qualified customers to apply to participate in
beta testing of the mobile application via www.dfwairport.com.
10
Technology Innovations: DFW Airport Mobile App
DFW set up a web page to enlist qualified applicants who were traveling out of
DFW between October and November 2012 and could test the app. Applicants
were selected based on frequency of travel, type of travel, type of phone, etc.
11
Technology Innovations: DFW Airport Mobile App
The beta test process for the mobile app was heavily promoted.
12
Technology Innovations: DFW Airport Mobile App
The beta test process for the mobile app was heavily promoted.
13
Technology Innovations: DFW Airport Mobile App
The beta testing was covered by major news publications in the DFW area.
14
Technology Innovations: DFW Airport Mobile App
The beta testing was covered by major news publications in the DFW area.
15
Technology Innovations: DFW Airport Mobile App
According to our Beta Testers, the most useful features include information on
Parking Availability, Shops and Restaurants and an Airport Guide.
Parking Availability
Within 5 Minutes
Airport Guide
16
Technology Innovations: DFW Airport Mobile App
Overall, the DFW Airport mobile app was very well received by Beta Testers.
Feedback was incoporated into the app, making it an even greater success!
“Overall, I found the app very helpful, the
best section of the app for me was the
parking information.”
- Heather Flynn,
Local Passenger
“I’m really liking it, looks
very HD and with a LOT of
information!”
- Jose Castillo Alonso,
Local Passenger
“From what I have seen it seems
like a good app for someone who
doesn’t know DFW very well. I think
it’s useful for finding shopping, food,
etc.”
- Thomas Huber,
Connecting Passenger
17
Results
Technology Innovations: DFW Airport Mobile App
Among key competitor domestic airports, DFW’s mobile app provides users with the
most variety of features.
Airport Code
iPhone Compatible
ATL
BOS
X
Android Compatible
Flight Information
X
DEN
DTW
EWR
IAH
JFK
LAX
MIA
MSP
ORD
SEA
SFO
DFW
X
X
X
X
X
X
X
X
X
Flight Notification
X
Flight Mapping
X
Parking Information
X
X
X
Parking Availability
X
Concessions
Locations
X
X
X
X
X
Terminal Maps
X
X
Airline Information
X
X
X
19
Technology Innovations: DFW Airport Mobile App
DFW’s app contains many of the key features of industry-leading international
airports.
Airport Code
AMS
CPH
DXB
FRA
LHR
SIN
DFW
iPhone Compatible
X
X
X
X
X
X
X
Android Compatible
X
X
X
X
X
X
X
Flight Information
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Flight Notification
Flight Mapping
Parking Information
X
X
X
X
X
Parking Availability
X
Concessions Locations
X
X
X
X
X
Terminal Maps
X
X
X
X
X
X
X
X
X
Airline Information
Multiple Languages
X
X
X
X
X
X
20
Technology Innovations: DFW Airport Mobile App
The mobile app has received more than 25,000 downloads since it’s launch on
January 8. Most utilized features are Flight Information/Flight Tracking, Parking
Information and Availability, Restaurant Listings and the Airline Guide.
Restaurants
Flight Information
and Tracking
Parking Availability
Airline Guide
21
Technology Innovations: DFW Airport Mobile App
The app is currently rated 4.5 out of 5 stars on the iOS platform. User reviews
have been excellent.
22
Technology Innovations: DFW Airport Mobile App
Traditional and social media coverage has been extensive. Please see included
pdf files for full coverage.
23
2013 Excellence in Airport Marketing and
Communications Awards
Tecnology Innovations Category: DFW Airport
Mobile App Promotion
DFW International Airport
March 2013