Transcript David Schofield, Group Head of Corporate Responsibility, AVIVA plc

Street to School
David Schofield
Group Head of Corporate Responsibility, Aviva
Aviva
Street to School - Our ambition
Aviva’s Street to School programmes around the world recognise that every child living or working on the
street has a right to fulfil their potential. Together we will champion the needs of street children in our
communities. We aim to help 500,000 street children by 2015.
EMPLOYEES:
CAUSE:
CUSTOMER & BRAND:
INCREASE EMPLOYEE
ENGAGEMENT THROUGH
STREET TO SCHOOL
PARTNER WITH EXPERTS TO
RAISE AWARENESS OF THE ISSUE
AND TO MAKE A LONG-TERM
SUSTAINABLE DIFFERENCE
DRIVE POSITIVE BRAND
DIFFERENTIATION THROUGH
STREET TO SCHOOL
Employee
engagement
&
participation
Advocacy &
best practice
projects
CRM &
Leveraging
in marketing
and media
Street to School - Our footprint
S2S Projects work around:
Awareness and prevention – children helped to understand the dangers of the street
and how to address the issues that drive them there
Outreach – children contacted and connected with support services
Health and wellbeing – children helped with heath and wellbeing
Safe places – children helped to find a safe place to stay or return to a place of safety
Education and training – children helped to access life skills, vocational or formal
education or training.
•Sri Lanka:
Education
villages
•Hong Kong:
Boys and Girls Club
Association of Hong
Kong
•Singapore:
Northlight School &
Student Advisory
Centres
Street to School - Progress
Street to School – Big Yellow Spotlight
Inaugural International Day for Street Children,
12th April 2011
Street to School – We’ll focus on
Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential.
Together we will champion the needs of street children in our communities.
EMPLOYEES:
INCREASE EMPLOYEE ENGAGEMENT THROUGH
STREET TO SCHOOL
Engagement &
participation driving pride
EMPLOYEES:
• Local and group wide activity that releases
time, talent and resource (inc participation
opportunities - volunteering, pro bono,
giving & advocacy) to drive employee pride
CAUSE:
PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE
ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE
DIFFERENCE
Advocacy &
Leveraging
inspirational practice
PROGRAMS:
• Robust to Inspirational activity, linked to
advocacy, amplified and leveraged into policy /
service design to create a multiplier effect
• Capability & Capacity Build in the system
ADVOCACY:
• International Day of Street Child
• Street Child Summit inc Children's Panel /
Participatory Research
• Continued Region/Market level Engagement
• CSC partnership
• UNHRC Study & other thought leading research
• More Aviva prominence on platforms
One Aviva – sharing insight & spreading pockets of excellence
CUSTOMER & BRAND:
DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH
STREET TO SCHOOL
CRM &
Leveraging for Brand
& Corp Rep
CUSTOMER:
BRAND
Street to School - Learning in practice
Our Challenge
Tri sector
collaboration
across the
‘system’
The third leg of the stool...
“Aviva is exploring innovative
global partnerships – not just
funding programmes on the
ground, but using their marketing
campaigns to become an
advocate of child rights. Aviva’s
commitment goes far beyond
financial contributions.
Embedding Street to School
throughout the company’s
business has the potential for
significant global reach and
impact.”
Aviva Child
Safeguarding
Code of
Conduct
Child Rights & Business Principals
Douglas Rouse, director of corporate
partnerships, Save the Children