Sustainability and Child Rights

Date to go here...

Aviva and corporate responsibility

Our corporate responsibility work is a decade old and we have four material sustainability issues which we tackle every day across our businesses globally

“Recognition” is the heart of our brand

We protect what matters to people ….

• • As a responsible insurer we chose to protect and support through our community development work what matters the most to all of us –

Our Children, Our Future

Street to School helps us support some of the world’s most underprivileged children – street connected children

Our Street to School mission: Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential. Together we will champion the needs of street children in our communities. We aim to help 500,000 street children by 2015.

Street to school is our flagship community impact programme

globally

• • We help street involved children have a brighter future and work their way back to education

on their terms and according to their needs

• We work with over 23 charity partnerships globally to provide expert care and attention We partner with governments, UN departments and our employees and customers to help

Street to School: We’re proud of our international footprint

•

23 partnerships around the world

•

Local markets can select their charity partners but they need to meet some minimum requirements to ensure Street to School is consistent globally.

•

At present we focus our support for children living and working on the streets in the communities in which we operate.

•

We have one Global charity partner – Save the Children with whom we support projects in India.

•

Hong Kong: Boys and Girls Club Association of Hong Kong

At the centre of our work are the children themselves

Ways we support:

•

Needs based programmes with expert NGOs

•

Employee volunteering and participation

•

Advocacy – being a catalyst for street child rights

•

Cause related marketing and brand related activity

NEEDS BASED PROGRAMMES

We took the school to the children in India

• Mobile learning buses where developed in India as children where not able to get to a fixed school

Globally, we have given over 32,000 hours of service to street children

Catching up on the news across Asia High tea in Asia’s Regional office!

India colleagues serve breakfast to children

EMPLOYEES

Aviva Child Right’s & Safeguarding Guidance – Why do we have it?

Support and encourage good safeguarding practice amongst our partners Protect children from abuse The Guidance and Code seeks to Help Aviva play its part in creating child safe environments Protect the reputation of our representatives and the Aviva brand Aviva supported UNICEF, Save the Children & UNGC to formulate the Child Rights & Business Principles, which feature safeguarding, and a Street to School case study in the implementation guidance. Four NGOs have adopted it as their own in Asia

Advocacy: what Aviva means when we talk about advocacy

We have devised this chart to help explain what Aviva means when we talk about ‘advocacy’ related activities.

For Aviva, advocacy activities can include: 1. Supporting campaigns & work that help create awareness of the issues and

calls to action

to address them 2. Supporting the

development and evaluation of tools and models (such as UNICEF Business and Child Rights Principles, Nehru Place, Child Friendly School training etc

) which can be adopted, in part or in whole by other NGO’s, organisations and Governments. 3. Supporting activities that h

elp build capability and capacity

for our NGO partners, the wider third and public sectors.

4. Supporting campaigns & work to

influence changes in official policy and the way services are designed

in order to bring about

long term, sustainable change for street children.

These types of activity open up opportunities to create a multiplier effect with our investment. We see these activities as a core part of our Street to School programme which will add to our depth and breadth of learning improvement and impact.

1.Creating awareness 4.Impacting policy & service design 2. Developing tools & models 3. Helping to build capability and capacity

Our audiences are

NGO’s Public Sector: Government (eg national & local) Influencers e.g. academics, experts, other corporates, advocates etc

UN Study and PASSPORT research

Aviva partnered with the UN Office of the High Commissioner for Human Rights to create the

first global study on children working and/or living in the street

. Her report, welcomed by the UN Human Rights Council, offers a series of recommendations to States on support for children in street situations One recommendation urged that:

“children, as experts on their own lives, participate in information

gathering, analysis and dissemination of research”

and advised governments to ‘

Encourage and support participatory research with street-connected children and families to inform policy-making and design of specialized interventions

In response Aviva commissioned PASSPORT 2012

, a ‘

participatory interim assessment’

of Aviva’s global Street to School (S2S) initiative across 3 of Aviva’s 4 business regions - Asia, Europe and North America. The aim was to: • Assess young people’s experiences in these four projects, based on perceptions expressed by young people themselves, together with understandings of their experiences by project staff and other key stakeholders.

• Help shape development of projects supported under Aviva’s Street to School initiative, drawing lessons from the 4 projects that might be useful both for other specialized interventions supporting street connected children and for effecting policy change.

Thank you so much for your involvement and we look forward to publishing the report before international day

Cause related marketing – bringing the children’s story’s to life in their words

“Nothing about us without us” Street child, Kenya

Helping children engage with children’s issues

Simple idea, aimed at raising awareness of street children with young people Street dance themed engaged and entertained Polls generated awareness and PR material Donations based on video views on YouTube - £2 per view donated to Railway Children Good results driving traffic to charity partner website as well as Aviva Key learning – resource intensive to monitor and stay on top of pace of campaign

Strengthening the national ‘conversation’ on children’s education here in India

The Aviva Great Wall of Education events – generating publicity & creating a mass participation experience for the public. Collecting over 1,000,000 books for underprivileged children and charities since launch, now entered into the Limca Book of Records 2011.

Conclusion

• • • Children are the most vulnerable citizens in the world and the most impacted by harmful societies and climate change

Businesses must do its job to protect children

All businesses can consider Child Rights in the way they operate Let children have a say in the programmes you develop or find out what they think We believe delivering our corporate responsibility strategy strengthens the long term prospect of us helping to protect what matters for future generations