Transcript What Makes A Good Story Powerpoint Presentation

What makes a good story?
Marketing forum
December 2014
What makes a good story?
The purpose of today’s session is:
•to break down and discuss why a piece of content
might generate interest for the University, raise its
reputation or help it to market itself
•to act as an inspiration
•to stimulate opportunities for collaboration
Our panel
Ross Barker
Emma Gilmartin
Professor David Clark
Liz Buie
Katy McNair
What we’re going to talk about today
• A series of stories that demonstrate elements of ‘good’
content
• What your opinions are about what works and what
doesn’t and why
Let’s get started.
Stem cell-powered implant set to revolutionise
orthopaedic surgery
Scientists at the University of Glasgow are working to harness the
regenerative power of stem cells to improve orthopaedic implant surgery.
They are collaborating with surgeons at Glasgow’s Southern General
Hospital to develop a new type of orthopaedic implant which could be
considerably stronger and more long-lived than the current generation of
products.
http://www.gla.ac.uk/news/archiveofnews/2012/august/headline_240245_en.html
Prestigious award for University of Glasgow
nanofabrication expert
A University of Glasgow physicist has joined some of the world’s most
celebrated scientists in receiving a rare award. Professor Douglas Paul
received the Institute of Physics President’s Medal at an event in London.
Just eight of the medals have been presented since the award’s inception
in 1998. Past recipients include particle physicist and broadcaster
Professor Brian Cox in 2012 and Sir Timothy Berners-Lee, inventor of the
World Wide Web, in 2006.
http://www.gla.ac.uk/news/headline_365002_en.html
Energy engineers call for new regulatory
framework for fracking
Leading energy engineers are suggesting that UK regulations on the
surface vibrations caused by shale gas fracking are unnecessarily
restrictive.
University of Glasgow academics state in a new paper that widely applying
restrictions similar to those currently in force on fracking would require a
ban on heavy vehicles from passing houses or walking on wooden floors.
http://www.gla.ac.uk/news/headline_375187_en.html
£1m project sets out to find mental illness
‘fingerprint’ in brainwaves
A team of psychologists and psychiatrists are beginning research on a
brainwave ‘fingerprint’ which could identify young people at risk of
developing serious mental illness.
Researchers from the Universities of Glasgow and Edinburgh are looking
to recruit 100 volunteers aged between 16 and 35 for a new £1m project
which will measure their brain activity and examine changes in their mental
state for a period of up to two years.
http://www.gla.ac.uk/news/headline_360391_en.html
Edward Snowden installed as University Rector
Edward Snowden was inaugurated as Rector of the University of Glasgow
at a ceremony held in the University’s Bute Hall today (23 April 2014).
The Rector of the University of Glasgow is elected by the registered
students of the University, and the main role of the Rector is to represent
the University’s students. Mr Snowden takes over from the Rt Hon Charles
Kennedy MP and will hold the office for the next three years.
As part of the Rectorial installation, Mr Snowden presented his inaugural
address via video link to staff and students.
http://www.gla.ac.uk/news/headline_326665_en.html
Sources substantiate claim that Doctor Who
may have graduated from University
New research by archivists supports claims made by Doctor Who that the
celebrated Time Lord may at some point have received a Doctorate from
the University of Glasgow.
The question of how and when the Doctor was awarded his Doctorate has
eluded Whovians for decades. Given his adventures travelling through
time and space, keeping the world safe from evil monsters, it is perhaps
not surprising that the Doctor’s matriculation record is less than
straightforward. Revelations made in the episode ‘Death in Heaven’,
broadcast on Saturday 8 November seemed to answer that question when
the Doctor’s companion Clara Oswald referred to the degree he was
awarded by the University of Glasgow.
http://www.gla.ac.uk/news/headline_375665_en.html
Is Dr Who a graduate?
Hospitals and end of life care – reactions to a
paper
Labouring in the fields of academia can so often result in a product that is
consumed only by a few like minded folk. So it can be quite a surprise
when our efforts resonate widely with a larger community of interest.
On 17 March we published our paper on Imminence of death in hospital
patients
The media reaction was extraordinary – inspiring to the authors, rewarding
for the the Palliative Medicine journal editorial team, and testimony to the
reach that can be achieved when a University and publisher work together
to generate interest in a publication.
http://endoflifestudies.academicblogs.co.uk/hospitals-and-end-of-life-care-reactions-to-a-paper/
Vet students offer free healthcare to furry
friends of the homeless
Homeless people in Glasgow can now seek free veterinary care for their
faithful furry friends.
A group of students from the School of Veterinary Medicine at the
University of Glasgow have established the Trusty Paws Clinic which will
provide free services for the pets of the homeless.
http://www.gla.ac.uk/news/headline_362996_en.html
Fruit juice – just another sugary drink?
Drinking fruit juice is potentially just as bad for you as drinking sugarsweetened drinks because of its high sugar content, two medical
researchers from the University of Glasgow have warned.
Writing in The Lancet Diabetes and Endocrinology journal, Professor
Naveed Sattar and Dr Jason Gill – both of the university’s Institute of
Cardiovascular and Medical Sciences – call for better labelling of fruit juice
containers to make explicit to consumers that they should drink no more
than 150ml a day.
http://www.gla.ac.uk/news/headline_306830_en.html
Malaria mystery solved by scientists
Researchers have unlocked the long-standing mystery of how the malaria
parasite initiates the process of passing from human to human.
Using a battery of high-tech approaches, scientists from the University of
Glasgow and the Wellcome Trust Sanger Institute, near Cambridge, have
identified the factor that the parasite must produce to begin the process of
passing from human to mosquito and, therefore, completing its full life
cycle.
This discovery opens up the way to potential new drug treatments that
would prevent transmission of the disease.
http://www.gla.ac.uk/news/headline_309080_en.html
New light cast on ill-fated ‘Franklin Expedition’
to find Northwest Passage
Fresh analysis of forensic and other historical data by University of
Glasgow scientists has cast new light on the fate of Captain Sir John
Franklin’s Royal Navy expedition to find the Northwest Passage nearly 170
years ago.
The disappearance of the “Franklin expedition”, which set off in 1845,
made international headlines and led to the biggest search and rescue
mission in history.
http://www.gla.ac.uk/news/archiveofnews/2014/january/headline_301759_en.html
Education project uncovers seaside rock stars
Under-appreciated marine life and landforms are enjoying a rare moment
in the spotlight thanks to a new education project from the University of
Glasgow.
The Shore Shapers information pack is the first widely-available effort to
highlight the important role animals, algae and microscopic life forms play
in sculpting our seaside landscapes.
http://www.gla.ac.uk/news/headline_329570_en.html
Any questions, insights or comments?
So…
What makes a good story?
Good stories…
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are topical
• explore universal themes
may include a call to action
• make you feel good
inspire
• provoke empathy
can provoke debate
• can be audience-specific
have good timing
• are engaging
can be celebratory
• may create community
have human interest
• benefit from strong images
can benefit from being audience-specific
may explore potentially contentious topics
may be weird, which makes them memorable
Share your stories
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Ross Barker: [email protected]
Liz Buie: [email protected]
Emma Gilmartin: [email protected]
Katy McNair: [email protected]
Michelle Crane: [email protected]
Follow David’s blog and his tweets:
http://endoflifestudies.academicblogs.co.uk/ and @dumfriesshire
Thank you.