Transcript slides

Game analysis: Messaging
Huibin Lin, Helsinki University of Technology
[email protected]
Yi Zhou, Helsinki University of Technology
[email protected]
Table of Contents
Introduction
 Mobile Messaging in current state
 Messaging Applications
 Prediction of Messaging developments
 Future Challenges
 Conclusion

Introduction
-----Four forms of wireless messaging
Short Messaging Service (SMS)
 Multimedia Messaging Service (MMS)
 Mobile Instant Messaging (Mobile IM)
 Wireless email

Mobile Messaging in current state

The relationship of Messaging
Mobile Messaging in current state
---SMS

SMS Technology
Mobile Messaging in current state
---SMS

Worldwide SMS market
It was reported that the number of SMS had reached 1 billion per day by April 2002
Mobile Messaging in current state
---SMS

Finnish SMS market
Mobile Messaging in current state
---MMS

SMS Technology
Mobile Messaging in current state
---Mobile Instant Messaging

Enable “see before connect”

Comparing to desktop IM, Mobile IM
enhance the mobility of Instant
messaging
Mobile Messaging in current state
---Wireless Email

Wireless Email Technology
Messaging Applications
Infotainment
 Customization Services
 Communities And Chat Services
 Entertainment
 Mobile Marketing
 Mobile Commerce (M-commerce)

Prediction of Messaging
developments

Global Cellular Voice and Data Revenues Forecast (20032008)
Data will still remain a firm second to revenues generated by voice, contributing only 18% to total cellular service income in 2008
Prediction of Messaging
developments

Cellular Data Revenues Breakdown by Application Category
(2008)
It is the Person-to-Person messaging applications that will continue to generate bulk (51%) of data revenues in 2008
Prediction of Messaging
developments

Revenue contributions within Communications Applications
Segment
Relative contribution of text messaging will decline as usage of MMS (photo messaging, video messaging, rich messaging), IM and
Email grows
Prediction of Messaging
developments

Rich, Photo and Video Messaging Revenues (2003 - 2008)
Global revenues across the messaging will reach $58 Billion in 2008. The figure illustrates the relative distribution of revenues for
each category
Future challenges
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Common short number available on all
mobile operators
Range of premium tariffs available on all
mobile operators
Revenue-sharing model
High quality of service
Permission Based Marketing
Conclusions

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
Voice will be still the first revenue for the operators
in the coming future.
Mobile messaging service will play an important role
on operators’ revenue.
Multifunctional Mobile messaging will make life
easier
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SMS is currently the dominant messaging service
MMS is said to be the offspring of SMS
Mobile IM enables the feature “see before connect”
Wireless email enhances the mobility of email service
Thank You
&
Questions