Transcript Social Media Presentation

Cara Barnes, Office of University Relations
April 27, 2016
What I’ll be talking about today
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Goals of WMU social media.
Role of the Office of University Relations in WMU social media.
University social media policy.
Social media and the CMS.
Bringing together campus social media users.
What’s new with WMU Social.
Contact info and Q&A.
Goals of WMU social media
• Tell the story of WMU.
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We challenge students in the classroom.
A student is not just a number.
Our diversity enriches the learning experience.
Our campus location is ideal.
• Engage with our many audiences.
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Students.
Families.
Faculty and staff.
Alumni and donors.
Community members.
Partners.
Sister institutions.
• Disseminate important information.
• Emergency communications.
Role of the Office of University Relations
 Maintains and monitors flagship social media accounts.
 Western Michigan University Facebook, Twitter, YouTube, Instagram,
Snapchat, LinkedIn and Google+ accounts.
 Produces and communicates social media guidelines and
policies.
 Supports social media capabilities in WMU CMS.
 Assists units and departments across campus in promoting the
great things happening at WMU, and serves as consultants for
social media account creation and strategy.
 Serves as central body for social media organization.
 Account registration and visual identity support.
 Gatherings for faculty and staff who engage in social media on behalf of WMU.
University social media policy
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Found at http://wmich.edu/web/policies/socialmedia.
Last approved in 2011 by the Web Governance Council.
Currently under review.
Suggestions for updates to the policy are welcomed. Send
them to [email protected] or [email protected].
Social media and WMU CMS
 Social media badges.
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Facebook, Instagram, Twitter, YouTube, LinkedIn, Weibo.
Snapchat badge functionality will be added.
 All badges are published by university relations.
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Functions as a verification check for registered and up-to-date accounts.
Eventually all admin contact information will be housed in WMU CMS.
Badges are not published if required admin information is not present or if an
account fails to meet social media policy criteria.
 Questions?
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Contact Cara with questions about publishing badges.
Contact Dan or Bradley with questions about programming.
Bringing together campus social media users
• Since September 2013, university relations has been holding
semi-regular gatherings for faculty, staff and students who
represent WMU in an official capacity on social media.
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Informal, agenda-free lunches or brunches.
Webinars.
Focused discussions.
Guest speakers.
• WMU social media users gather virtually via a secret Facebook
group.
• https://www.facebook.com/groups/WMUsocial
• Next gathering is 3:30 p.m. Thursday, April 28, in the Bernhard
Center’s Faculty Dining Room.
• Chris Hunt, director of marketing communications in the Office of University
Relations, will talk about telling the WMU story.
What’s new with WMU Social
 WMU Snapchat: WesternMichU
 WMU Twitter account changing handles: @wmunews to
@westernmichu.
 WMU Instagram changing handles July 15:
@westernmichiganuniversity to @westernmichu
 Social media request ticketing system.
 Formation of a Social Media Leadership Council.
 Hiring of student social media interns.
 Launch of @WMUStudents Twitter account.
 Takeover structure for Instagram and student Twitter
accounts.
 Wmich.edu/social to become home for all University social
media information.
Questions? Contact Us.
• Office of University Relations
Third floor east Walwood Hall
(269) 387-8400
[email protected]
• Cara Barnes
(269) 387-8435
[email protected]
• WMU Social
[email protected]