Transcript brandpresentation3.ppt

BRANDING
• Process Review
– Discovery & Analysis
– Brand Strategy
– Look and Feel
BRANDING
• Next Steps
– April: photography
– May & June: produce materials
– July: launch campaign
• viewbooks, billboards, Web and more
• issue guidelines
BRANDING
NMSU promise:
• to provide students with a quality
education that prepares them for the
world ahead
BRAND BELIEFS
• Authentic
– Genuine, bona fide, real and true
• Personal
– Individual, affecting, special
• Vibrant
– Energized, eager, contagious
• First rate
– Top notch, pursuing excellence
• Global
– Far reaching
Brand Driver Platform
Verbal Brand Driver
Visual Brand Driver
Collaborative Resources,
Unleashing Potential.
In an increasingly impersonal educational
system where students don’t know where to
go for help they need, only NMSU can offer a
comfortable yet invigorating oasis that ignites
a student’s passion for learning and selfdiscovery.
That’s because our state-wide campuses are
a true reflection of New Mexico’s vibrant
themselves with world-class instruction and
communities. They offer students and faculty
a place to challenge groundbreaking
research.
And that makes New Mexico a better place
for everyone — a place where people come
from around the country and around the world
to live, learn and thrive.
Brand Attributes
Authentic
Personal
Vibrant
First-rate
Global
Color Palette
Typeface
Typeface
Style of Photography
Style of Photography
Logo Redesign
Logo Redesign
Look and feel in design
Publications using only color
Look and feel in design
Poster
Look and feel in design
Departmental Publications
Look and feel in design
Billboard
Look and feel in design
Display Ad
Look and feel in design
Editorial Layouts
Questions, Discussion