Transcript Providing Women Producers with the Tools to Manage Risk

Providing Women Producers
with the Tools to Manage Risk
Presented by:
Margaret Viebrock
Pullman’s
Tractorette School 1942
What Do Women Want?
 Close to home
 Work in small groups
 Hear from women
just like them
 Support networks
 Focused
conversations
 Practical application
 Hear about success
& failures
Keynote Speakers
Successful Business
Strategies
 Reduce financial risk
 Improve marketing
 Work-Life Balance
 Labor issues
 Identify strength &
hire for weaknesses
 Market instability
Trini Campbell
Riverdog Farm
Guinda, CA
“Lettuce Turnip the Beet: A
Woman’s Guide to Growing
Her Farm”
Follow-Up Workshops
 Cost of Production
 QuickBooks
 Balancing
Competing
Commitments
 HR Workshop:
Legal Farm Interns
 Succession
Planning
 Forming Networks
What Women Said They Did…
10 Month Follow-up
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Developed a business plan
Identified my risks
Use government programs
Improved interview
process
Clarified my vision
Purchased insurance
Followed my action plan
Improved my bookkeeping
Plan for working capital
Keys to Success …
 Find out what is important to women
producers
 How do they want to learn?
 Offer a variety of learning formats
 Fully engaged planning team
 Marketing – commodity involvement
 Constant Contact
 Brown Paper Tickets