Transcript The 3 E’s of Event marketing

Developing School Visits:
a Project Plan
The Main Points to Consider
»Product
»Price
»Place
»Promotion
Product
What needs can the farm visit meet?
What types of farm visit are there?
How will you conduct the visit?
How will the visit be designed?
How will you make a visit to your farm
attractive to schools?
Price
What costs will you incur?
How much will you charge?
Will you break even or make a profit?
Will you offer incentives?
Will there be any additional charges?
What are your charging procedures?
How else will you raise funds?
Place
What is your target area for schools?
Is there any competition?
What visitor facilities will be available?
How accessible is your farm to schools?
Promotion
How will you promote the farm to schools?
How are you seen within the local
community?
What advertising will you use?
Will you use social media?
Who else can help you?
Where do you start?
• Attend a Countryside Educational Visits
Accreditation Scheme (CEVAS) course about
hosting visits
• Look at other websites that promote farm visits
• Find out what others are doing
• Contact your FACE regional coordinator