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498K0079 楊涵偉
498K0092 莊佳蓉
498K0091 黃駿騰
498K0110 林湘娉
498K0078 許哲愷
4A0K0005 王樂慈
 https://www.youtube.com/watch?v=RDiZOnzajNU
 Movable period:July
活動期間:7月
 Is ex- to place a period:August, the year before last year-June
前置期間:前年8月-6月
 Activities: spread the joy of spreading love
活動:散播歡樂散播愛
 Location: Kaohsiung Railway Station & Taipei Ximending
地點:高雄火車站&台北西門町
 OPEN HAPPINESS Coca-Cola slogan combines the fun out of the game
spread lamb.
結合可口可樂OPEN HAPPINESS的口號，將羊仔遊戲的快樂傳播出去。
 Process 流程:
Contact Coca-Cola Company, lift to cooperate a project
Machine set quotation, cooperation the expenses
quote
接洽可口可樂公司，提合作方案
機台估價，合作費用估價
↓
Manufacture a machine set(about 2 months), the
special beverage bottle manufactures(about 3 months)
Try to play a pack of sample packing final text
製作機台(約2個月)，特別飲料罐製作(約3個月)
試玩包樣品包裝定稿
↓
The talks advertises
Activity two months ago continuously at dynamically
television wall or advertisement wall of neighborhood
placed game publicity
(Whether general television broadcast broadcasts or
not see budget)
洽談廣告
活動前兩個月陸續在活動地附近的電視牆或平面廣告
牆放置遊戲宣傳
(一般電視廣播播放與否看預算)
↓
Face to play to enlist, dress up as sheep of take a stroll
with neighborhood
It's three to photograph a personnel
The sheep takes a manufacture, related prop
manufacture(example:can be sticky is taking sheep
the last devil Zhan
hair ball)
臨演招募，扮羊的和附近走動的
攝影人員三部
羊服製作、相關道具製作(例:能黏在羊服上的魔鬼氈
毛球)
↓
Activity before confirm, machine set mounting,
beverage, try to have fun to
wrap shipment
活動前確認，機台架設、飲料、試玩包出貨
↓
The activity is on that day
活動當日
↓
The movable film shears a Ji manufacture PO:the FB,
and YOUTOBE...etc. large web page increase topic
popularity
活動影片剪輯製作PO:FB、YOUTOBE等大型網頁增加
話題知名度
 That day of the activity 活動當天:
The camera fixed-point takes(is a to random take a stroll)
攝影機定點拍攝(一台隨機走動)
↓
When there is a stranger coming to a stop face to play can
from turn corn to make once walk to pretend stranger, or
watch in the afar
當有路人停下來時臨演可以從轉角叫處走過假裝路人，或
在遠方觀看
↓
The stranger hurl currency presses beverage key, but is
fallen off
one regiment hair ball
The game film broadcasts since vending machine
路人投幣按下飲料鍵，卻是掉落一團毛球
遊戲影片從販賣機開始播放
↓
The player starts taking hair ball to throw sheep(the
sheep will
put oddness action in the neighborhood difficulty isn't
too high)
玩家開始拿毛球丟羊(羊會在附近擺奇怪動作難度不
會太高)
↓
The vending machine broadcasts victory music after
shooting
Take delivery of goods hole to drop particular capacity
beverage
bottle and try to play a pack
擊中後販賣機播放勝利音樂
出貨孔掉出特定的限量飲料罐和試玩包
↓
End one round
結束一次輪迴
1. People go through
the vending machine
路人經過販賣機
2.People put in coins
and press the beverage
key
路人投幣按下飲料
3. Get one hair ball
取得一團毛球
4. Game video playinf
on the screen
遊戲影片從螢幕上
播放
5. Find sheep around
you
在身邊發現羊兒
6. People throw the
hair ball to hit the
sheep
玩家丟毛球擊中羊
兒
7. The victory music
playing from the
vending machine
勝利音樂從販賣機
響起
8. Get one particular
beverage bottle and
a trial pack
取得限量飲料罐以
及遊戲試玩包
 Our targets objects are any age range object that likes
Coca-Cola, because the drinking cola usually brings
person 1 kind to have a happiness property and makes
people loose feeling, and this wants with our games to
the person's image is match, and these taste that are
the majorities to all take pleasure in accepting.
我們的目標對象是喜愛可口可樂的任何年齡層對象,
因為喝可樂通常給人帶來一種具有歡樂性質又令人放
鬆的感受,而這與我們的遊戲想要給人的形象是符合的,
並且這是多數人都樂意接受的口味.
We will combine with main game special feature sheep,
and express.For example the hurl fallen off in currency
machine of will be a hair ball first, make people
associate game leading role right away, interaction
concert and toy figurine leading role again, personally
experience personally a game play, match with simply
interesting game film again to make people's
impression deep, then reach our publicities purposes.
我們將把羊與主要的遊戲特色結合,並表現出來.例如
投幣機裡掉落的首先會是毛球,馬上讓人聯想到遊戲主
角,再配合與玩偶主角的互動,親身體驗遊戲玩法,再配
合簡單有趣的遊戲影片使人印象深刻,即達到我們的宣
傳目的.
After game ends, the user will get a trying of game to
finish links and some packets of perimeter
merchandises to pack and the specially made cola
beverage bottle, well reach the effect that the surprise
wraps, and specially made beverage the bottle is reusable, can reserve a topic sex for a time and give
attention to both an environmental protection.
遊戲結束後,使用者將得到遊戲的試完連結和一些周
邊商品的小包裝以及特製可樂飲料罐,充分的達到驚喜
包的效果,而特製飲料罐可重複使用,能保留一段時間的
話題性且兼顧環保.
The movable process will record image to upload, we
expect that the users will want to participate in wes the
film sharing of activity is on own web page, let the
good friend inquire and share, and will succeed to
create to download quantity and customer as for
popularity that originally possessed with Coca-Cola
remember of win-win situation.
活動過程將錄影上傳,我們預期使用者們會想將自己
參與活動的影片分享在自己的網頁上,讓好友詢問及分
享,再加上與可口可樂原有的知名度,將成功創造下載量
和顧客記憶的雙贏局面.
Item
項目
Unit price
單價
The vending
165,000
machine with
55-inch screen
55吋液晶螢幕
自動販賣機
3,000,000
Quantity
數量
Total price
總價
1台
165,000
1份
3,000,000
Two months
2個月
300,000
Remark
備註
The warrant
from Cocacola
可口可樂商標
授權費
The
150,000
advertisement
on the wall
街頭電視牆廣
告
15 second for one
time , and repeat
for 24hours
15秒、24小時循
環不限次數
Item
項目
Unit price
單價
Quantity
數量
Total price
總價
Production cost
for the particular
begerage bottle
特殊飲料罐訂做
6.6
3000
19,800
Trial pack
遊戲包
10
3000
30,000
Hair ball
毛球
200
300
60,000
Remark
備註
Item
項目
Unit
price
單價
Quantity
數量
Total price
總價
Remark
備註
Extras
臨演工作人員
22,500
2
45,000
250/H * 6小
時 * 15天
250/H * 6
hours * 15
days
Production cost for
the doll dress
人偶裝訂製
18,000
1
18,000
The cost for the
adevertisement on
Facebook
FB廣告費用
100,000
Three
months
3個月
300,000
Item
項目
Unit
price
單價
Quantity
數量
Total price
總價
The cost for the
adevertisement on
Google
Google廣告費用
150,000
Three
months
3個月
4500,000
The cost for the
adevertisement on
巴哈姆特
巴哈姆特廣告費用
200,000
Three
months
3個月
600,000
Total cost
總花費
4,987,800
Remark
備註
 Groups １
Ｑ：Two extras one machine, enough to meet the people who buy
drinks?
Ａ：Extras and the corresponding number of machines is adequate,
but the machine might consider additions.
 Groups ２
Ｑ：Machine decorations and venue?
Ａ：Kaohsiung Railway Station & Taipei Ximending (PPT has
increased instructions in Section 3)
 Groups ３
Ｑ：Game awareness is not high, and how to attract passers-by？
Ａ：In order to attract the target by Coca-Cola, in the promotion of
our game. Set fancy dress sheep dressed to attract attention,
which is curious when we will get to know what activities after
our game.
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 http://www.42.com.tw/blog/read-365.html
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