Transcript Beverage Marketing The Future Mike XXXX, CEO Presenter:

Beverage Marketing
The Future
Presenter:
Mike XXXX, CEO
August 19, 2006
State of the Industry
Beverages are Big Business!
Only 8 categories of Consumer Products grew their sales by more than
$1 billion worldwide in 2003.
Five of the Eight were beverages!
OPPORTUNITY
Despite consolidation, the Beverage business remains an
Entrepreneur’s stronghold. A handful of brands dominate the
market, but thousands of other brands more fully satisfy consumers
ever-changing tastes.
2004 Beverage World
2
RTD Beverage Model
(non Coke/Pepsi)
Snapple – Sobe – Arizona – Glaccan - Others
Brand
Marketing
Company
Contract
Bottlers
DSD
Exclusive
Bottler
Network
End
User
Consumer
* Exclusive Distribution Agreement is Key Ingredient to Success!
3
Manufacturing/Private Label Selling Model
“The Single Sell”
Private Label
Manufacturer
Foodservice
End-user
Distributors
SELL
SELL
Consumer
SELL
Average
Selling Cost
Of 3%
1.
2.
3.
Produce product for Distributor
Present product to Distributor and Operating Companies
Support Distributor Selling Efforts at minimal expense
4
Shore Natural - SYSCO
Beverage Selling Model
Shore
Natural
DAYMON
Co-Packer
SYSCO
End
User
Consumer
5