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Smart Date
Teacher: PRO CHEN
Student: ting ting Lin(M9970202)
Huy(M9970112)
Batty(M987Z264)
Introduction
• In taiwan ,there are 2910,000 single whose
age is between 25-49
• Because of busy time of everyday,some single
think they don’t have time for dating , but
what they do most is online for searching .
• Recently , generation of smart phone , one
person who have one or more than 2 phones .
Value Proposition
• Provide warm, safty ,easy
comunication online service
• Become the most popular online
dating service
• Carry online dating service
Target segmentation
• Age :18-25
25-30
30-35
• Phone : Traditional phone,Smart
phone
• Phone company : ordinary ,亞太
(A+),威寶 (Vibo)
Target market
• Almost everyone had cell phone , one or more than
two cellphones , because of smart phone generated ,
people ‘s life can’t live without phone
• Target market focus on 22-25 - graduates , smart
phone user or A+ and Vibo user.
• Creat an app that smart phone user can easily online
to update their information , or to find someone
• Because A+ and Vibo were telecom that customers
don’t have to pay when they were talk on-net
• Smart phone users usually have internet service (WiFi),and some place like coffee shop ,public institution ,
7-11 have this , they can log into to our app to use
pur service
Positioning theme-smart
phone online dating
• Use smart phone and
intergrate telecom to improve
benefit
• Easy use on cell phone
• Free app but high quality