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H EINEKEN ADVERTISEMENT
H UYNH T HANH P HONG – M 9 8 7 Z 2 4 2
N GUYEN H ONG D UY - M 9 8 7 Z 2 1 8
ADVERTISEMENT

http://www.youtube.com/watch?v=S1ZZreXEqSY
AD DESCRIPTION

This is a video commercial made by the Dutch brewer
Heineken. The commercial begins at a house party, which is
probably a house warming party hosted by a couple. The lady
shows her friends around and suddenly walks through the
master bedroom and into a gigantic walk-in-closet. Her four
friends get really excited and everybody starts to scream.

Abruptly the screaming ladies are interrupted and calmed
down by a noise from another part of the apartment. The
camera now shows the man of the house and his friends who
just walk into an enormous fridge. It is a walk-in-fridge full of
green, ice-cold Heineken bottles – and they scream even
louder than the women.
TARGET GROUP

Based on the actors this ad is mainly targeted
towards males, who are either adults or young
adults. The participants in this commercial behave
and look like they are in their late 20’s or mid-30’s,
though the party atmosphere can be targeted
towards both men and women, who are allowed to
drink.

Furthermore, there are a bunch of specific targets
groups, who are included in the party section.
Football supporters, travelers and tourists, students,
restaurant and bar staff, and musicians are some of
them.
THE IDEA
W OMEN MOST
FAVORITE THINGS !!!
M EN ???
STYLE
&
THE MESSAGE
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Everyone knows that, woman are interested in shopping,
fashion or simply holding the beautiful clothes in hand.
Heineken has used this to compare with man’s interest. If
fashion is all with woman, then with man, Heineken is
everything. The four man even have a greater love for
Heineken than the women when they screamed more
loudly .

In this ad, Heineken only appear at the end clip, but it is
a main image, the focus of the ad. The main message
here is: women love fashion while men prefer Heineken.
It is very simply, close, natural

Funny, humorous, creative and impressive style
T HANK
YOU !