Transcript Succumb to Smoothness: Heineken Premium Light Presented by: Nick Gorogianis

Succumb to Smoothness:
Heineken Premium Light
Presented by:
Nick Gorogianis
Mahad Rafeeq
Brittany Koritz
Cory Kraus
Matt McIntire
JulieTrac
Heineken Premium Light
is the culmination of
many years of research,
building upon the
craftsmanship and
quality that Heineken
pioneered 133 years ago.
Innovation
 Creating a light beer enjoyed by beer
drinkers
Women: large deciding factor in household purchases…
even beer
Heineken lovers watching caloric intake for health or
lifestyle reasons
 Premium Light: 12 oz. bottle contains 99 calories, 6.8
grams of carbohydrates, 1.0 gram of protein, 0.0 grams of
fat
 Build a community
Newsletter
Invitations to Heineken sponsored events
Marketing
Clubs
Stadia/sporting events
Restaurants
Magazines
Maxim, Stuff, etc.
Cosmopolitan, Glamour, etc.
Heine-Mobile
Heine, the Heineken bottle mascot
Marketing
Sponsor music festivals/concerts
Heineken beer garden
Food festivals
Taste of Chicago
SummerFest
College bars (“Heine Nights”)
Airports
In-flight beverage carts
Sky catalogs
Promotions
 When you purchase 12-pack, you receive a
“Heine Hider,” a zip-up, single bottle cooler,
specified to fit Heineken Light bottles.
 Heineken Club
Bar/restaurant swipe card to keep track of Heineken
consumption
 Bottomless Heineken mug
 Earn points to get Heineken merchandise
 Win a date with a Heine Hottie/Heine Hunk
 Sweepstakes