Transcript Heineken Powerpoint.pptx

Heineken
Danny Christensen
Leesa Viveiros
 Heineken beer was founded in 1863 by Gerard Adriaan
Heineken.
 Expanded to the U.S. in 1880.
 After prohibition in 1933 Heineken was one of the most
loved imported beers in America.
 Heineken has 115 brewing plants in more than 65
countries.
 In 2007 they acquired Scottish and Newcastle, making
it the second largest brewer based on revenues.
 In 2010 Heineken bought out FEMSA expanding them
throughout Latin America.
 Heineken USA is committed to contributing to our
global ambition to be the ‘Worlds Greenest
International Brewer’ through engagement in three
strategic imperatives
 Improve
 Empower
 Impact
 Heineken
 Heineken
Relation to Chapter
 Target Audience
 Men vs. Women
 AIDA Model
 Attention
 Interest
 Word of Mouth
 Desire
 Action