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Group 5 MA1N0222 Antonio MA0N0245 buyka MA1N0204 Jobjab FlavorX Background The inspiration for FLAVORx came out of desperation. The year was 1994. A DC-area pharmacist and his son were at wit’s end to get the son’s epileptic infant daughter to take her phenobarbital. The poor girl couldn’t keep the medicine down and her condition was worsening. After many late nights in the pharmacy, the father and son tandem came up with a new flavor they felt masked the awful taste of the phenobarb. The daughter would be the true test. Much to their delight, the young girl not only took that dose without a problem, she never again struggled to take her epilepsy medicine. Thinking there must be other children around the DC-area who struggle to take medicine because it tastes bad, the pharmacist and his son came up with a medication flavoring system that they sold to local independent pharmacies. .15 years later, with 40,000+ partner pharmacies, and 50 million+ medications flavored, FLAVORx is a testament to what can be accomplished with determination, inspiration, and a healthy dose of the American entrepreneurial spirit. Questions In the chapter, an opportunity is defined as being 1-Attractive 2-durable 3-timely, and 4- Anchored in a product or service that creates value for its buyer or end user. FlavorX Atractive The company's brand equity and proprietary formulas, as well as the scientific validation meant to intimidate would-be competitors, make FlavorX an attractive acquisition target. Anchored in a product or service that creates value for its buyer or end user. FlavorX Inc., which flavors liquid medicines for children, is a family business because it leverages the diverse talents of Hadley's extended clan. But it is also a family business because it helped save a family. Anchored in a product or service that creates value for its buyer or end user. FlavorX Inc., which flavors liquid medicines for children, is a family business because it leverages the diverse talents of Hadley's extended clan. But it is also a family business because it helped save a family. CarePages HealthCare Facilities. Support, encouragement. Questions Why do you think CarePages markets its product to hospitals rather than directly to consumers, like MySpace and Facebook do? First, he made it for patients He knew that free patient blog provided a lot of encouragement and supports to patients, his/her families and friends from people using it He found out the need which means patient satisfaction and patients and families were more at ease Patients are in Hospital. So he offered the need to hospital Questions What similarities do you see between FLAVORx and CarePages? What does each company teach you about the opportunity recognition process? Their missions are to help patients. Their end users are patients Their business ideas arose in hospital. If business wants to success, it has to solve problems and needs meeting consumers Maybe we need to try to solve personal problems ourself