Transcript Auriel Rolle-Polk Presentation (Plenary) 9 22

“New
users of smokeless tobacco . .
. are most likely to begin with
products that are milder tasting,
more flavored and/or easier to
control in the mouth.
After a period of time, there is a natural progression of
product switching to brands that are more fullbodied, less flavored, have more concentrated
‘tobacco taste’ than the entry brand.”
(UST document, “The Graduation Theory”)
Big tobacco has to replace 400,000
people every year.
 Who is their main target…?

Don’t concentrate advocacy on
particular products.
 Clear any misconceptions on how these
new products are marketed.
 Community Assessment
 Gain support/ Raise Awareness
 Change Policy
