Transcript Sponsorship Programs - Rudy Powell

Florida Department of Transportation
Statewide Sponsorship Program
Rudy Powell, P.E., Director, Office of Maintenance
FDOT Maintenance Conference
May 2016
Orlando, Florida
Statewide Sponsorship Program
Road Map
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What is the purpose?
What are the goals?
What was the timeline of development?
What are the current individual programs?
What are the potential individual programs?
What are the responsibilities of maintenance?
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What is the Purpose?
To generate revenue to offset some of the
maintenance or operational costs of the asset or
program by providing an opportunity for
vendors to increase name recognition through
the use of acknowledgement signs.
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What are the Goals?
To maximize revenue by using a comprehensive
approach to leverage all assets to generate more
interest from sponsors compared to a typical “a la
carte” approach and by establishing sponsorship
pricing comparable to similarly marketed
sponsorships in the private sector.
To utilize the revenue received from any
sponsorship program to offset the maintenance or
operational costs of the asset or program.
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What was the Timeline?
November 2012
Sponsorship Research and Valuation
Strategy Recommendations
September 2014
Statewide Sponsorship Contract
Travelers Marketing, LLC
May 2015
Rest Areas
Geico Safe Phone Zones
2012
March 2012
FHWA Directive
2013
2014
April 2014
FHWA Directive
February 2014
FDOT Sponsorship Program Policy
FHWA Approval
2015
What are the Current Programs?
Program
Status
Safe Phone Zone
Approved & Sold
Safety Service Patrol
Approved & Selling
511 Sponsorship
Approved & Selling
Non Turnpike Toll Plaza
Approved & Selling
FTE – Sponsor-A-Highway
Approved & Selling
Digital
Approved 511 only
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Safe Phone Zone
Rest Area, Welcome
Center, and Service
Plaza Sponsorship
Type & # of
Facilities
# of
Signs
Who
Maintains
52 Rest Areas
60
FDOT
8 Service Plazas
16
FDOT
4 Welcome
Centers
4
FDOT
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Safety Service Patrols
Road Ranger Program
Sponsorships in
Districts 4, 5, 7, and TP
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511 Sponsorship
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Non Turnpike – Toll
Plaza Sponsorship
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Florida Turnpike –
Sponsor-A-Highway
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What are the Potential Programs?
Program
Weigh Stations
Adopt-A-Highway Litter Removal
Statewide Sponsor-A-Highway
Beautification Sponsorship Programs
Florida Scenic Highway Program
Landscaping
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What are the Responsibilities of
Maintenance?
Program
Fabrication &
Installation
Maintenance
Safe Phone Zone
Department
Department
Road Ranger
Department
Department
511
Travelers Marketing
Department
Sponsor-A-Highway
Travelers Marketing
Travelers Marketing
Other Programs
TBD
TBD
All signs are required to be installed in accordance with the
current Specifications and Design Standards.
Travelers Marketing, LLC will be providing the Department a
look ahead schedule for sign installation.
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Questions/ Comments?
Rudy Powell, P.E.
Director, Office of Maintenance
Florida Department of Transportation
(850) 410-5656
[email protected]
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