Transcript Chapter 7
1 Management Information Systems ManagIng Information Technology in the E–Business Enterprise Sixth Edition James A. O’Brien Chapter 7 Electronic Commerce Systems Irwin/McGraw-Hill Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. James A. O’Brien Management Information Systems Sixth Edition 2 Electronic Commerce Technologies Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. James A. O’Brien Management Information Systems Sixth Edition 3 Major E-Commerce Categories Business to Consumer (B2C) Business to Business (B2B) Consumer to Consumer (C2C) Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. James A. O’Brien Management Information Systems Sixth Edition 4 Process Categories of E-Commerce Access Control & Security Content Management Workflow Management Profiling & Personalizing Catalog Management Event Notification Search Management Irwin/McGraw-Hill Payment Collaboration & Trading Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. James A. O’Brien Management Information Systems Sixth Edition 5 Success in E-Commerce Selection & Value Performance & Service Look & Feel Advertising & Incentives Some Key Factors for Success in E-commerce Personal Attention Community Relationships Security & Reliability Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. James A. O’Brien Management Information Systems Sixth Edition 6 E-Commerce Success Marketplaces One to Many Many to Some Many to One Marketplaces Many to Many Some to Many Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. James A. O’Brien Management Information Systems Sixth Edition 7 Strategy Decision – “Bricks vs. Clicks” C L I C K S Spin Off Strategic Partnership Joint Venture (Separation) RiteAid.com Barnes&Noble.com Greater Focus More Flexibility Venture Funding Irwin/McGraw-Hill In-House Division (Integration) KBKids.com OfficeDepot.com B R I C K S Established Brand Shared Info Purchasing Leverage Distribution efficiencies Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.