Transcript BA2196 hbr presentation

Harvard Business Review
By: Warren G Bennis and James O’Toole
Presentation By: Czarina Agravante
What Business School Should Be
About . . .
 Academic discipline
 Educate practitioners
 Create knowledge through research
What Changed ?
 Fail to impart useful skills
 Fail to prepare leaders
 Fail to install norms of ethical behavior
 Switched objective to conduct scientific research
 Question of judgment
What Affected the Change
 Professors
 Tenure
 Adjunct
 Scientific Research
 Publications
 What Gets Taught
Regaining Relevance
 Business is not a scientific discipline but a profession
 Four Key Elements
 Accepted body of knowledge
 System that certifies individuals have mastered the knowledge
before practice
 Commitment to public good
 Enforceable code of ethics
Looking Ahead
 Business schools have embraced scientific rigor
 Forsaken other forms of knowledge
 Unstoppable trend toward specialization
 Most effective levers
 Personnel policies related to recruitment, promotion, tenure ect.
 Must create own standard of excellence