Transcript i UGS 302 Personas

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UGS 302
Personas
R. G. Bias | School of Information | UTA 5.424 | Phone: 512 471 7046 | [email protected]
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User Profiles
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• Or “personas.”
• From www.uxmatters.com: “In the UX world,
we know the value of personas. Personas do
all of this for us:
– They lend a personal face to our user population.
– They provide guidance for design.
– They help us understand who it is we are designing
for.
– They fill in for users when you can’t—or it isn’t
practical to—talk to them.
R. G. Bias | School of Information | UTA 5.424 | Phone: 512 471 7046 | [email protected]
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Some resources
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• http://www.uxmatters.com/mt/archives/2009/0
9/whats-my-persona-developing-a-deep-anddimensioned-character.php
• Building A Data-backed Persona by Andrea
Wiggins, boxesandarrows.com
– http://www.boxesandarrows.com/view/building-adata
• Getting Started with Building Personas by
Howard Kaplan, FutureNow Inc.
– http://www.futurenowinc.com/resources/FutureNow
_Getting_Started_with_Building_Personas.pdf
R. G. Bias | School of Information | UTA 5.424 | Phone: 512 471 7046 | [email protected]
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Not just demographics
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• BUT ALSO
– Knowledge
– Interests
– Goals
– Activities
– Expectations
– Influencers
– Frustrations
– Pain points
R. G. Bias | School of Information | UTA 5.424 | Phone: 512 471 7046 | [email protected]
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Checklist for creating personas
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From “Personas: Focusing on getting the design right – Part 1”
by: Fiona Meighan
– Find out about user goals through interviews and observing real end
users
– Ensure personas are created based on primary data you've collected
– Ensure personas are specific
– Include the key user goals only
– Ensure each persona has a name, age, family and occupation.
– The persona data should provide enough information for decisions to
be made and feature creep to be avoided.
– Design for a primary persona and possibly a secondary persona. The
goal is to narrow down who your team is designing for
R. G. Bias | School of Information | UTA 5.424 | Phone: 512 471 7046 | [email protected]
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Personas Exercise
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• Divide up into 4 groups of 4 or 5. (Count
off – 1, 2, 3, 4, 1, 2, 3, 4)
• Build four personas for users of
Facebook:
– End-user, everyperson
– End-user, famous person
– Company PR director (say, Mr. Gattis)
– Organization leader (say, SXSW)
• Take 40 minutes to build it, then we’ll
share them
R. G. Bias | School of Information | UTA 5.424 | Phone: 512 471 7046 | [email protected]
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Challenge
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• See if you can identify cool NEW
functionality, based on the persona you
build.
R. G. Bias | School of Information | UTA 5.424 | Phone: 512 471 7046 | [email protected]
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For next week . . .
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• Remember to RE-turn-in your essay exams, with (perhaps!) one
rewritten answer.
• On Tuesday we will meet in the PCL. Note room change -- PCL
1.339.
• Come prepared to look up resources to help you answer one of
the following questions:
– “What are user personas, and how are they beneficial to the user interface
design process?”
– “In the realm of usability evaluations, what is a ‘heuristic evaluation’ and why
is it useful?”
– “How has the concept of ‘selective attention,’ as demonstrated by the
Chabris and Simons (2009) gorilla video, influenced user interface design?”
R. G. Bias | School of Information | UTA 5.424 | Phone: 512 471 7046 | [email protected]
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