Transcript Report from Workshop 9

3rd Nordic Marketing
Conference, Workshop Report
• Workshop 9
• Pricing Policy and
Pricing Problems.
Copyright Issues.
Juridical Aspects on
Customer
Agreements
Participants of the workshop
• Isak Isaksen DSt
• Veronica Andersson
SCB
• Reijo Ljungberg
• Susanne HellmanKetola SF
• Hannele Orjala SF
Pricing Policy and Pricing
Problems
• Customer Internet pricing; approx. 3-4 x 1.
The Lingonberry principle (Sweden)
• PDF-pricing: Finland and Denmark same
price for hardcopies and PDFs, Sweden
depending on production time.
• Intranet Pricing: Sweden and Finland extra
pricing, Denmark same price
• Customer Internet pricing: Pricing
principles still need to be further defined
What costs should be covered?
• Denmark
– Payment by hour (ca. 105 euros)
– all former for overhead (93%)
– cost in connection with developing of new
products
• Sweden
– 60-80 euro/hour
– 20 % mark-up for overall costs
What costs should be covered?
• Finland
– 97 euros/hour, includes a 10-15 % risk mark-up
– also monthly and yearly work prices
Official statistics
• Denmark and Sweden
– for example Regional code level, Activity code
level
• Finland
– official statistics are free of charge. Official
statistics is, however, not defined according to
regional code or activity code level
Additional points discussed
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Regional data levels and pricing
Researcher pricing
Calculation of cost coverage
Who is defining monopoly?
Future activities on pricing topics
Influence of Eurostat