Transcript Quiz June 2nd.ppt

June 2nd
1. A skimming strategy will work
best for a retailer when
a.
b.
c.
d.
competition is
abundant
revenues are equal
to expenses
demand is less than
supply
the retailer has a
temporary monopoly
with its product line
2. Retailers that offer extended shopping
hours are more likely to pursue a _______
policy.
a.
b.
c.
d.
e.
pricing above the
market
pricing where
profits are
maximized
flexible pricing
following the
competition
bundling price
3. The Value meal at Burger King
is an example of _______ pricing
a.
b.
c.
d.
e.
Status Quo
Odd-Even
Bundle
Leader
One-Price
4. An example of a ______ pricing policy
is when movie theaters give discounts to
special groups, such as seniors.
a.
b.
c.
d.
Customary
Leader
Specified
Flexible
5. _____ was the number one movie
over the weekend
a.
b.
Sex and the
City
Some movie my
girlfriend
wanted me to
go to, but I
pretended I had
to community
service, just to
get out of it