Transcript Boost Your Bottom Line by Taking the Guesswork.pptx

Tyler Lamberts
Amanda Haberly
 Why it is hard to raise prices
 How prices are set
 Examples of price setting
 Pricing pressure from China and India
 Ease of comparing online
 Slow inflation rates
 Mistakes
 Basing prices off of production cost
 Comparing prices to competitors
 Reports from sales people
 Look at the big picture
 Value of product
 Perception Price and Reference Price
 Unstructured pricing scale
 Raised prices – talked to customers first
 Maintained customer loyalty
 Increased profits
 Retail at twice the price of other microbrews
 Encourage customers to base price from fine wine
 Unique marketing strategy
 Don’t sell yourself short
 Consider value above anything else
 You might be surprised