Transcript What is an argument?

What is an argument?
Three major kinds of rhetorical
devices used in arguments:
Ethos, Pathos, and Logos.
Aristotle is generally credited
with coming up with these
three concepts in the 4th
century BC in his book
Rhetoric
Logos
When using Logos to appeal to someone,
one generally attempts to make logical
appeals.
Examples of Logos include:
Factual explanations
Statistics
Scientific Research
Ethos
When using Ethos, people generally attempt to
establish their credibility in some way,
attempt to get their audience to believe that
they know what they are talking about.
Ways to effectively establish Ethos include
having experience or history with a subject,
citing achievements, using the “lingo” of a
certain subject, or having others speak well
about you.
Pathos
Pathos is an appeal to emotion, both
positive and negative. One might make
an audience laugh, cry, or be afraid in
order to have them buy an argument.
When it comes to having effective pathos,
often the style is more important than
the substance.
Often, Pathos is established by being a
passionate speaker/writer, or telling a
story that is more about feelings than it
is facts and credibility.
Which is the most important to use?