Transcript Argumentative Appeals (logos, pathos, ethos)

The Argumentative
Appeals:
Persuasive Appeals to Support
Claims and Respond to
Counterclaims/Counterargument
s
Delacruz
2014
RHETORICAL WEB
Rhetoric may be defined as the faculty of observing in any given case the
available means of persuasion.
—Aristotle
SOAPSTone
LOGOS: appeal to audience’s
reasoning or logic
ETHOS: appeal to
audience’s “ethical”
desire to believe in
the author’s
credibility
PATHOS: appeal
to audience’s
emotions
Aristotle’s Appeals for
Argumentative Writing
SCHEMES: Long versus
Short Sentences,
Imperative versus
Interrogative Sentences
TROPES: similes,
metaphors,
personification,
hyperboles
OTHER RHETORICAL
STRATEGIES
(CONNOTATIVE DICTION,
ALLUSIONS)
ARGUMENTATIVE
APPEALS: LOGOS,
PATHOS, ETHOS
LOGOS: appeal to audience’s
reasoning or logic
(A  B  C)
EXAMPLE:
ANALYSIS:
ETHOS: appeal to audience’s
“ethical” desire to believe in the
author’s credibility/appeal to
audience’s trust in the speaker
EXAMPLE:
ANALYSIS:
PATHOS: appeal to
audience’s emotions
EXAMPLE:
ANALYSIS:
ARGUMENT = CONVERSATIONS
THEY SAY:
COUNTERCLAIM
THE AMERICAN DREAM IS
THAT EVERYONE HAS THE
POTENTIAL TO BE
ECONOMICALLY AND
SOCIALLY SUCCESFUL
I SAY: YOUR
CLAIM
(REBUTTAL)
THE AMERICAN DREAM IS NOT
A DREAM OF ECONOMIC
SUCCESS, BUT THE DREAM
THAT ONE CAN FIND
SATISFACTION IN HIS/HER LIFE’S
WORK