Transcript 116 Chp2
Business Information
Systems
Dr. Merle P. Martin
MIS 116
Agenda
Data versus information
Information overload
Business decision making
Problems
Problem solving cycle
Characteristics of information
Data Versus Information
Data is unedited stimuli
business transactions
sales, payments, etc.
Information is processed data
customer balance
sales trends
Information used to make decisions
Information Overload
Proven for
animals
humans
organizations
Effectiveness increases with
information
UNTIL . . . exceeds sensory capacities
THEN . . . effectiveness decreases
Information Overload
The point where this occurs is called
INFORMATION OVERLOAD
“I’m so busy squashing ants
the elephants are stomping me to
death.”
Figure 2-2, Page 44
Business Decision
Making
Selection of an action
from among two or more alternatives
to solve a business problem
Problem
Figure 2-3, page 46
Problem Solving Cycle
Figure 2-5, page 48
Characteristics
of Information
Relevancy (Decisions)
Accuracy
Completeness
Correctness
Security
Timeliness
Characteristics
Economy ($)
Efficiency
Output/Input
Reliability
Usability (Human Factors)
War Stories
Give an example of
Information Overload
that you have encountered
in your job.
outside your job
Concepts to Remember
Data and Information
Information Overload
Problems and Decision Making
Characteristics of Information
Building blocks for
remainder of course