Transcript Zero group fees.ppt

LOGO
“Zero-fee” Tours
By------杨郑晶
张杰
孙瑞杰
由NordriDesign提供
www.nordridesign.com
The Facts Are ——
July 2010
The tourists of the
"Five-day tour of
Hongkong and
Macao" were
abandoned
airport event
港澳五日游，游客
被弃机场事件
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LOGO
July 2010
LOGO
Zero-fee tours
The local travel agencies(地接社) in destination do not charge
the group travel agencies（组团社） for reception
expenses,but to offset the price and get profit by getting
rebate through the consumption of tourists.
tourists
tour
fee
local travel
agency
Consumption shopping
mall
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Consumption optional
field
Business
Commi
man head
ssions group travel fee
agency
人头佣
商人头费
金
Rebate(回扣)
Rebate
guide
Classification of "Zero-fee Tours"
•Fare negative
(负团费）
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•Zero fare
（零团费）
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LOGO
•Zero economic
profit
(零利润）
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单击此处添加标题
Economic
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As the result of over-competition
of our tourism market,
"Zero-fee"tours are considered
harmful to our tourism market
order and healthy progress of
tourism industry.
LOGO
Social
Economic perspective
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Reason 1
The theory of
supply and demand
Supply
1990------------1063 travel
agencies
Profit margin---2.19%
1997------------4986 travel
agencies
2004----------15339 travel
agencies
Profit margin—— -0.03%
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Demand
Price
War
Per capita income:
1999-------5854RMB
2005----10493RMB
Unreasonable market structure
LOGO
Consumers are unable to fully understand
what is contained in the tour and what is
the real price.
Little salary+Rebate+Tips
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LOGO
Psychology recognizes:
We tend to do what others do.
You are instigated by others or situations.
What you buy is for comparison.
Show off
Your consumption is the proof to show
that you are rich.
Our suggestion: Make decision yourself rationally.
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Lawyers want to say something.
No
laws
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local regulations
rules of local
governments
regional
protecti
onism
LOGO
local travel agency
Group travel
agency
Zerofare
What are the policymaker thinking about?
Does the system in practice runs well?
LOGO
NO
How to change the system?
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How to balance the profits between parties?
What are the ways?
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Cycle graph
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profits
tour
policies
laws;regulations;rules
LOGO
economist
lawyer、psychologist、
policymaker
They explain the phenomenon in the view of what they
major in.
But the final reason may be profits.
The theory of Rational person
So the solution should not neglect it.
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LOGO
We are on the way!--solutions
•That is what we tourists
can do.
•Never choose this kind of
group.
•Do not do impulsive
consumption…and so on
•Take care of the balance of
profits.
•Establish a new system of
pay and transfer
•Make the price clear
•Tour police
•Develop the tourism industry.
•Development solve problems
•Development –new profits—old profits maybe neglect—problem
may be solve
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Thank you!