Transcript gsm-asiafinal.ppt

“The mobile will be like
Aladdin’s lamp. It can give you
whatever you wish . . “
www.lirneasia.net
Nobel Laureate Muhammed
Yunus
 Sense of security in an
increasingly insecure world
 Allows for coordination of
everyday activities
 Allows the making of
money and saving of costs
 Allows fragmented families
to keep in touch
 Management of contact
information
 Scheduler
 Clock
 Alarm
Entertainment center
Messaging device
Calculator
Camera
Method of participation
Payment device
Map and direction giver
Warning device for disaster
risk reduction
 Healthcare device
 Agri-productivity enhancer
...
 Etc. . . . .
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 “Mobile 2.0”
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Not quite there yet, but . . .
Public objective . . .
 Example of e Sri Lanka, designed in 2002-03
 Development and delivery of e gov services at core (to
lay groundwork for e commerce, etc.)
 Telecenters for public access
 Government call center also
 Unsolved problem: e payments in a society with few credit
cards
 If designed today . . .
 Would switch focus
 Government call center in foreground
 Telecenters as niche, added-value product
 Mobile for e-payments
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 2002-03
Access is surprisingly high at
BOP  familiarity
 Most people approached for survey (BOP and other) in mid2006 had used a phone in the last 3 months
Used
phone
in last 3
months
South East Asia
Pakistan
India
Sri Lanka
Philippine
s
Thailand
98%
94%
92%
93%
95%
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South Asia
“Half the world’s population has not made a phone call” was wrong when Kofi Annan said it in
1999; absolutely wrong now
Ownership is not as high at BOP
 Especially in South Asia…
Ownership and GDP per capita (USD, PPP)
90%
9,000
81%
70%
7,000
64%
59%
60%
60%
6,000
50%
5,000
38%
40%
30%
20%
23%
4,000
22%23%
23%
18%
9%
10%
14%
11%
7%
3,000
2,000
1,000
0%
0
Pakistan
India
Sri Lanka
Philippines
Thailand
Own a mobile
Own a fixed phone (household)
Own nothing (but use something)
Per Capita GDP PPP (USD)
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8,000
76%
GDP per capita, USD (PPP)
% at bottom of pyramid
80%
Primary access modes among BOP
phone users
% at BOP
Most frequently used mode
100%
90%
80%
70%
50%
40%
30%
20%
10%
0%
Pakistan
India
Sri Lanka
Philippines
Thailand
Public phone
35%
71%
30%
8%
7%
Relative / friend's phone
10%
1%
12%
14%
6%
Neighbours phone
8%
7%
14%
7%
1%
Mobile of another household
member
12%
4%
6%
11%
5%
Household fixed phone
14%
9%
21%
4%
8%
Own mobile
21%
9%
17%
56%
73%
Except in India, combined BOP household use > BOP public phone use
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60%
Mobile access is high … and growing
South Asia
Pakistan
India
Sri Lanka
Philippines
Thailand
53%
38%
53%
42%
38%
100%
86%
125
Type of phone
prospective owners
80% would buy
78%
77%
100
70%
100%
4%
62%
9%
7%
60%
40%
40%
90%
50%
80%
75
50
72%
36%
41%
70%
60%
67%
68%
50%
19%
25
20%
40%
30%
0
Pakistan
20%
India
10%
52%
Sri Lanka Philippines
29%
0%
1%
91%
Already own something
0%
Current ownership at BOP (%)
Thailand
Pakistan
Don't own but plan to buy
Penetration at BOP by mid 2008
India
Sri Lanka
Not decided yet
Mobile
Fixed phone
23%
8%
Philippines
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Connections at BOP (millions)
150
% of households at BOP with a telephone
% of non-owners who plan to
get connected between mid2006 and mid-2008
South-east Asia
Public objectives: Do you agree with
the GREATER ACCESS objective that I
used?
 Increased rural rollout?
 Greater taxation revenues?
 National ownership?
 Job creation?
 Investment?
. . . .
Are there conflicts among objectives?
 Priorities?
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Are there others that you want to place on
the table: