Transcript Josh Marketing.ppt

Josh Enyart
Network
2010
2011
Commitment Commitment
s
s
Change
ABC
$2.2 billion
$2.4 billion
9%
CBS
$2.5 billion
$2.7 billion
8%
Fox
$1.9 billion
$2.0 billion
5%
NBC
$1.6 billion
$1.7 billion
6%
Total
$8.2 billion
$8.8 billion
7%
Anders Bylund, . (2011, June 11). Signs of life in traditional media. Retrieved from
http://www.fool.com/investing/general/2011/06/14/signs-of-life-in-traditionalmedia.aspx
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Granted the commitments are considerably
lower than historical amounts and have been
declining for several years. This is the first year
in many, that money generated from
commitment contracts has risen.
What is even more interesting according to the
article was that NBC does not include
advertising from the Super Bowl.
Anders Bylund, . (2011, June 11). Signs of life in traditional media. Retrieved from
http://www.fool.com/investing/general/2011/06/14/signs-of-life-intraditional-media.aspx
•Television
Statistics
According to the A.C. Nielsen Co., the average
American watches more than 4 hours of TV each
day (or 28 hours/week, or 2 months of nonstop
TV-watching per year). In a 65-year life, that
person will have spent 9 years glued to the tube.
FAMILY LIFE
•Percentage of households that possess at least one television: 99
•Number of TV sets in the average U.S. household: 2.24
•Percentage of U.S. homes with three or more TV sets: 66
•Number of hours per day that TV is on in an average U.S. home: 6 hours,
47 minutes
•Percentage of Americans that regularly watch television while eating
dinner: 66
•Number of hours of TV watched annually by Americans: 250 billion
•Value of that time assuming an average wage of S5/hour: S1.25 trillion
•Percentage of Americans who pay for cable TV: 56
•Number of videos rented daily in the U.S.: 6 million
•Number of public library items checked out daily: 3 million
•Percentage of Americans who say they watch too much TV: 49
David Stewart, J. (2011, May 24). Television statistics. Retrieved from
http://www.csun.edu/~vceed002/health/docs/tv&health.html
CHILDREN
•Approximate number of studies examining TV's effects on children: 4,000
•Number of minutes per week that parents spend in meaningful
conversation with their children: 3.5
•Number of minutes per week that the average child watches television:
1,680
•Percentage of day care centers that use TV during a typical day: 70
•Percentage of parents who would like to limit their children's TV
watching: 73
•Percentage of 4-6 year-olds who, when asked to choose between
watching TV and spending time with their fathers, preferred television: 54
•Hours per year the average American youth spends in school: 900 hours
•Hours per year the average American youth watches television: 1500
David Stewart, J. (2011, May 24). Television statistics. Retrieved from
http://www.csun.edu/~vceed002/health/docs/tv&health.html
•Skipping
commercials with DRV type device
•Targeting wrong audience
•Increase in cost
•Short run-time
The mass majority of people would say
YES
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1. Online Advertising is less risky financially
2. Online Advertising better targets your
audience
3. Online Advertising makes global advertising
instantly possible
4. Online Advertising is easier to monitor and
manage
5. Online Advertising better targets our
technology dependent society
6. Online Advertising can be outsourced to
Advertising Experts
David Chapman, . (2011, April 13). Offline or online advertising. Retrieved from
http://www.webrageous.com/blog/offline-vs-online-advertising/