Homework

• We see advertisements on television every day. Some people think that TV advertising brings us benefits, but others don ’ t think so. What is your opinion?

• A Major Advantage / Disadvantage of Advertising On Television • You are to write in three paragraphs.

• In the first paragraph, state just ONE major advantage or disadvantage of TV advertising.

• In the second paragraph, give one or two reasons to support your point of view.

• In the last paragraph, bring what you have written to a natural conclusion.

A Major Disadvantage of Advertising On Television

• Thesis: … we must admit that it does bring us some troubles. The serious one is that TV advertising has interfered people ’ s normal life.

• The interference of TV advertising in our normal life is reflected in the following two ways . Firstly , TV programs are interrupted by commercials … ..

Secondly , mislead people with flowery phrases and empty promises • Conclusion: should show more respect to audience and be more responsible

• • • •

A Major Advantage of Advertising On Television

Some people complain about the interference of TV ads in their enjoyment. Many believe that TV ads mislead customers especially youngsters to have unreasonable consuming concepts. In spite of such hostile attitudes, we must admit that TV advertising is beneficial to us in various ways. The major advantage is to promote consumption.

Tv ads promote consumption in that, firstly kind of children ’ , it is an efficient way for manufacturers to publicize their products. TV is an efficient medium, through which information can be spread quickly, vividly, and in a large scale. When Wahaha, a s drink, is released on TV, the song is imitated by children all over the nation nearly overnight. Along with its release the sale of the drink increase greatly. Without TV ads, a product would get a longer time to be acknowledged by consumers.

A Major Advantage of Advertising On Television

• Secondly,

it provides a good way for consumers to learn the products. This is a time when information is too excessive to be processed. Without TV ads, customers will spend large quantity of time looking for the goods they want, and choosing from the alternatives. TV ads give them much information about the products, the manufacturers, and the possible effects.

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From the above reasoning consumption promoting function of TV advertisement. hope that , we can easily see the We TV advertisement agencies will give us more colorful and more trustworthy advertisements.