Transcript It ain't easy being cheesy.ppt

"It ain't easy being cheesy."
Richard Clayton
&
Ty Olson
Cheetos History
-Invented in Texas, by Fritos inventor
Charles Elmer Doolin, 1949.
-Cheetos are in the Frito Lay division
of PepsiCo.
-17 Different Flavors of Cheetos
BAKED! CHEETOS Crunchy 100 Calorie Mini Bites Cheese Flavored Snacks
BAKED! CHEETOS Crunchy Cheese Flavored Snacks
BAKED! CHEETOS FLAMIN' HOT® Cheese Flavored Snacks
CHEETOS ASTEROIDS® 100 Calorie Mini Bites Cheese Flavored Snacks
CHEETOS Chile Limon Flavored Snacks
CHEETOS Crunchy Cheddar Jalapeno Flavored Snacks
CHEETOS Crunchy Cheese Flavored Snacks
CHEETOS FANTASTIX! Chili Cheese Flavored Baked Corn & Potato Snack
CHEETOS FLAMIN' HOT® Cheese Flavored Snacks
CHEETOS FLAMIN' HOT® Limon Cheese Flavored Snacks
CHEETOS Jumbo Puffs Cheese Flavored Snacks
CHEETOS Jumbo Puffs Flamin' Hot Cheese Flavored Snacks
CHEETOS Mix & Move Cheese Flavored Snacks
CHEETOS Natural White Cheddar Puffs Cheese Flavored Snacks
CHEETOS Puffs Cheese Flavored Snacks
CHEETOS TWISTED Cheese Flavored Snacks
CHEETOS® Xxtra Flamin' Hot Cheese Flavored Snacks
- Korea, has Strawberry flavored Cheetos.
Past Cheetos Advertisements
-Cheetos commercials have used the animated character Chester the Cheetah
to appeal and capture the snack food market among kids.
-Cheetos commercial from 1991.
-Their main website www.cheetos.com is directly targeting kids.
-Cheetos released this
holiday version that changes
your tongue to green. Late
90’s
Cheetos Product Placement
- In the movie Office Space, Peter, the main protagonist, continues to pursue his lifelong dream of
"doing nothing". He shows up at the office just to play Tetris and eats Cheetos off his desk.
- On Seinfeld, Jerry Seinfeld refers to cheetos during his Stand-up comedy set at the start of
episode 5, season 6, when he is describing the La-Z-Boy recliner. "...the half-conscious dead
beat with no job, home all day, eatin' cheetos and watchin' TV recliner."
- In the movie Herbie Fully Loaded, the race car driven by Trip Murphy (Matt Dillon) is
sponsored by Cheetos.
- Two Chester Cheetah videogames, Chester Cheetah: Wild Wild Quest and Chester Cheetah: Too
Cool to Fool, were released for home videogame consoles in the 1990s. They appeared on
Super Nintendo and Sega Genesis.
- In the movie The Shining, Jack Nicholson eats Cheetos in his kitchen early on during the movie.
- In Season Two Episode 5 Map 1213 of Prison Break escaped convict Theodore "T-Bag" Bagwell
steals a bag of Cheetos and noisily eats them.
-List from wikipedia.
PHSYC, 2007
Cheetos new M/C
Launched
– Winter 2007
– Directed toward an older audience, the same people
who grew up with Chester the cheetah.
– www.orangeunderground.com
Why?
-To create a connection with customers. A community
that anyone can be apart of.
-People join the “Orange Underground” by posting
“random acts of Cheetos” on YouTube.
-Differentiates Cheetos into two target advertising
markets, kid friendly website, and the new Orange
Underground for teens and young adults.
Sources
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Wiki, http://en.wikipedia.org/wiki/Cheetos
FritoLay, http://www.fritolay.com/
PepsiCo, http://www.pepsico.com/
YouTube, www.youtube.com
http://www.cheetos.com/
www.orangunderground.com