Transcript ZARA.ppt
Group members: Yuan Lu & Ling Zhang
Schedule
History
Zara Retailing
SWOT
History
Background
Belongs to Inditex (Spain)
Largest international fashion companies
Timeline: first store in1975
U.S. store in 1989
expanding in Europe
Asian in 2008
Stores: in 88 countries with 1808 Zara stores and 164
Kiddy's Class stores
Products: Women; TRF; Men; Kids
Zara retailing--Store Format(Retailing):
location: The stores are located in highly visible
locations Zara invest in prime locations, including
the premier shopping streets and upscale
shopping centers.
Store layout
Display window: attract shopper inside and allow them
to see the type of garment offered.
Display window
Store Layout-wall
Zara strategically places pot lights aiming at the walls
Bright lighting: Bright lighting is used in Zara to highlight all vivid designs, and
fabric.
,
SWOT
Strength
Fast Fashion:Fast delivery, Affordable price, Latest
fashion trends (fashion imitator)
Rapid supply chain production plant and logistic
system (one warehouse)
Strategy location:close to luxury brand store
More styles
SWOT
Weakness
Competitive market:
H&M, Mango
Quality : America V.S China(content of methanol
and PH Value)
In store service
SWOT
Opportunity
There are more global markets that they can
explore
They can also enter into new segments and
expand those areas where they haven’t
Online marketing
Advertising
SWOT
Threats:
Intense competition: H&M, Forever21,
High Labor cost in European countries
Reference
http://zarafashion2013.wix.com/zara#!background/c18mg
http://www.inditex.com/our_group/our_history
http://www.zara.com/us/en/company-c11112.html
http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashionretailing-the-hm-approach-part-3-of-3/
http://xstbreeze.blog.hexun.com.tw/27203089_d.html
http://sc.sina.com.cn/fashion/wanggo/2014-03-15/1345187359.html
http://www.interbrand.com/en/best-global-brands/2013/Best-GlobalBrands-2013.aspx