Transcript Subaru Love.pptx

SUBARU: “LOVE WHERE IT TAKES YOU”
-Ad campaign focuses on pulling on consumers heart strings
-Causes consumers to connect with the product, gives the car a personal/family
touch
-This ad campaign shows examples that viewers can relate to at any point in their life
-The main targets for this campaign are young to middle aged families
IMPLEMENTATION AND EVALUATION
Appealing to personal states or feelings:
 Safety, love, affection, nostalgia, security
 Cut The Cord
Ad creates an emotional bond with the product and company
 Best Friend
COMBINES EMOTIONAL AND RATIONAL APPEAL
These ads make sure to still touch on the fact that Subaru is a reliable, safe vehicle.
This ties in the emotional bonds with a rational appeal
 Baby Driver
LOVE APPEAL, NOTHING STRONGER
 “Love…It’s what makes a Subaru, a Subaru”
 Since the Love campaign started 3 years ago, Subaru has doubled market share
and surpassed 11 other car makers on the best sellers list
 Moral Support