Transcript Jamba_JuiceFinal.ppt

Group N
Members: Chik M Tam, Tammy
Mark Cain
Evan Kuenzli
Company History
• Jamba Juice was founded in California in April 1990 by
Kirk Perron, and incorporated in 1991 as Juice Club, Inc.
• The name changed to Jamba Juice in 1995.
• They entered into an operating agreement with Whole
Foods in 1997 to sell only "natural“ smoothies.
• Jamba Juice acquired Zuka Juice, Inc in 1999.
• Entered the New York City market in 2004.
• Agreed to be acquired by Services Acquisition Corp in
2006 for $265 million.
Store location
• Over 640 locations operating in 21 states
• 357 stores located in California, 15 in Oregon,
31 in Washington and New York has 19
• They are starting to gain a presence in areas
with inclement weather (mostly on east
coast)
• Jamba Juice is also expanding franchises
internationally
Mission Statement
We believe that food choices have a clear
impact on personal well-being as well as the
health of our communities and planet.
Our philosophy is simple: what you put into
your body feeds your spirit, gives you energy to
do the things you love, and inspires a balanced
life.
Target market
• Geared toward high school and college age
people
• 15-35 years old (mainly women)
• People with a healthy active lifestyle
• Anyone who enjoys a cold, healthy drink on a
hot day
Strengths
• Strong Brand Name
• Locations
• Healthy Products
• Great variety of choice in
Menu -from fresh squeeze
juice to 30 kinds of smoothies
Weaknesses
• Seasonal Business
• Expensive
• Criticized for being less healthy
than advertised
Opportunities
• Expand beyond the United States
• Southeast Asia has no winter, they
can enjoy smoothies year around:
e.g. Thailand, Laos, Singapore,
Hong Kong etc.
• Franchise stores cheap to acquire
Threats
• Lots of competitionSlurpees, smoothie stores
• Store bought substitutes
Odwalla, Tropicana, Ocean
Spray
• Ice Cream & Desert Stores
Dairy Queen, Baskin Robins,
Frozen Yogurt
Jamba Juice Secret Menu
• -white gummie bear
-pink starburst
-chocolate covered strawberry or cherry
-strawberry shortcake
-THANK YOU JESUS!
-watermelon jollyrancher
-orgasm in a cup
-smartie
-butterfinger
-cherry slurpee
-cactus cooler
Sources
• http://www.jambajuice.com/
• http://en.wikipedia.org/wiki/Jamba_Juice
• http://www.youtube.com/watch?v=_BbL9H7Z
wjQ
• http://aol.careerbuilder.com/Jobs/Company/C
8C7566808BZBHD3KHV/JambaJuice/?cbsid=0f3425d3a0c54e27a67097a2a3a
69ade-248465876-RG-4&&cbRecursionCnt=1