Transcript Apple Article.ppt

Changing Apple
Kondelia Howe
Matt O’Connell
Leah Eaton
Article Overview
• Roll out new store design
October 2005
– Changed from overhead design
to prominent product displays
• Genius Bar
• Studio Bar
• iPod Bar
• New design completed April
2006
Changing Categories
Old Categories
by Theme
New Categories
by Product
– Pro
– iPod Bar
– Home
– Genius Bar
– Movies
– Studio Bar
– Music
– iBooks
– Photos
– Power Books
– Genius
– Minis
New Layout
Space Allocation
Planning
•What’s the
most
profitable
product they
sell?
Visual Merchandising
• iPod displays can be seen from
outside the store
• iBooks displays are prominent right
as customers enter the store
• Displays are eye catching and
visually appealing
Circulation
• Almost all customers coming
into a store veer right
• Grid Layout
– Ideal for retailing
– Easy to find specific
merchandise
– Easy to navigate
New Layout
Sources
• IFOAppleStore.com
– http://www.ifoapplestore.com/
stores/layout_change2005.html
• Apple.com
– http://www.apple.com/
• Dunne, Patrick & Robert Lusch.
Retailing. South-Western.
Mason, OH. 2005